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Norstat Brazil

Norstat is one of the leading providers of qualitative and quantitative research and data collection in Brazil and Latin America.

 

For 22 years, Offerwise built one of the most robust proprietary panels in Latin America, with coverage across 20 countries. In 2026, that expertise became part of Norstat, a leading European data collection provider for market research, combining two decades of deep regional knowledge with a global reach of more than 14 million panellists across 45 countries.

 

Today, as Norstat, we carry that same commitment forward: qualitative and quantitative research, delivered fast, with a genuine understanding of the Latin American consumer

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Local data matters

Well-informed decisions depend on reliable, representative data. Every study we run in Brazil combines rigorous methodology with a real understanding of local culture and behaviour. Our research team is based in the region, so you get speed, sample quality, and support at every stage.

High-quality, representative data you can trust

As the world changes rapidly, the need for understanding your market is essential for making well-informed decisions. But you can’t make the right decisions without the right data. The foundation of everything we do in Norstat is built on delivering high-quality, representative data you can trust. And our panels are central to that mission. Statistics can essentially deliver the truth, but only if you have a truly representative sample. Our consumer panels are truly representative, providing answers to questions about everything. With high client satisfaction and consistent feedback, our client service is known for its exceptional flexibility, local presence, and speed of delivery. Our dedicated local project managers ensure that you have the right data precisely when you need it.

Our consumer panel in Brazil. Get real answers – from real people

With genuine and unique consumers in our panel, we offer a comprehensive understanding of the Brazilian market and consumers. Our commitment to high-quality, representative data ensures that our clients can make informed decisions in a rapidly evolving business landscape. Norstatpanel is the trusted source for those seeking reliable data for market research in Brazil. We offer our panel members local support to enhance their panel experience.

Flexible and reliable data collection for informed decision-making

We do not limit ourselves to a single method. We use what works best for each project, so you get reliable data for any research goal or audience.

  • Online quantitative surveys, self-serve or full-service
  • Online research communities, for qualitative studies and usability testing
  • Rapid validation studies for fast, time-sensitive decisions
  • Syndicated studies for a cost-efficient market read

For more complex challenges, our team also runs specialised methodologies, from measuring campaign impact to price and product optimisation, designed and delivered end-to-end. All our studies follow ESOMAR’s rules and regulations.

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Advanced solutions that go beyond the data

Beyond collecting the data, we turn it into clear, actionable answers. Our advanced research toolkit goes beyond a standard survey, combining statistical modelling, passive behavioural data, and full end-to-end delivery.

  • Advanced statistical modelling — Conjoint, MaxDiff, TURF, and price sensitivity analysis, to see what actually drives a decision, not just what people say drives it
  • Passive, verified data — eye tracking, facial coding, and app-level behavioural tracking, for real reactions self-reported answers alone can’t capture
  • End-to-end brand and campaign measurement — data collection across the full research cycle, from ad recall to brand tracking, so you have the numbers to inform your next move
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What do you need to understand?

Whatever your research question, our teams can help you find the right approach and get the data and insights you need.

Know your World – we deliver data to trust, for your most well-founded decisions.

Tell us about the challenge you’re facing, and we’ll connect you with a local expert who can help.

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