Pricing

Norstat specialises in high-quality data collection for pricing research. Our quantitative and qualitative research methods ensure reliable data gathering about any desired topic or target group, allowing you to optimise your product and service pricing effectively.

Why conduct pricing market research

“Price is what you pay. Value is what you get.”

Warren Buffet

Pricing strategy is a significant contributor to your business sales and profitability, yet many companies struggle to find the right level that maximises both. Fortunately, you can take the guesswork out of pricing by using high-quality data from Norstat to create pricing models, measure price sensitivity, compare pricing with competitors and more, ensuring your products are positioned for optimal success.

Using our online panel

The Norstat panel has over 4 million respondents across 19 European countries, making it easy to survey people in your target market. Using profiling and screener questions, we can reach people based on characteristics such as:

• Demographics: Age, gender, income, education, location
• Media consumption: Usage and time spent on various media
• Brand and product usage: Users vs. non-users
• Consumer behaviour: Lifestyle, interests, purchasing, attitudes, values

High-quality data

The accuracy, reliability, and relevance of data define its quality in market research. For us, a leading data collector for high-quality market research and insight in Europe, everything relies on the representativeness, truthfulness, and capacity of our panels. We apply screeners to match target demographics, consistent survey administration to avoid bias, and rigorous data validation processes to maintain integrity. Our clients back up our claims for panel quality, scoring us:

• 5.1/6 for panel quality
• 5.3/6 on the ability to deliver
• 5.3/6 on client satisfaction
• 49 net promoter score

 Read more about our extensive data quality practices here.

Data delivery tailored for product testing

Like all aspects of our pricing research solution, deliverables are entirely tailored to your needs. Basic outputs include raw data or data tables, but clients can also opt for bespoke automated reporting solutions, such as Norstat Dashboards.

Contact Norstat today

Start using high-quality data to understand your market. Contact Norstat now.