Data quality depends on the representativity, reliability, truthfulness, and capacity of the panel. We collect and maintain profile information about each panel member, from regular demographics to what car they drive and their family situation. We use a variety of quality controls to continuously monitor respondent behavior and detect whether anyone is responding untruthfully or being inattentive to the questions asked. This way we can make sure that only panel members leaving high quality responses are invited to our surveys. And you can trust that the data you get is representative for your desired target group.
Trust is a two-way street
When we maintain fair and trustful relationship with panel members we get truthful and relevant responses to our surveys. Therefore we must handle their data with the strongest respect. Good panel management goes beyond national laws and regulations, and we are fully invested in being best-in-class when it comes to data security and panel member privacy.