Norstatpanel – real answers from real people

At Norstat you get real data collected from real people – a natural starting point for any on-point market research. So that your next decision is the right one. 

A fundamental building block for your data collection

Our panel is what truly makes Norstat what it is. An extensive network of people across Europe that have agreed to respond to our customers’ surveys and voice their opinions. At the very core of the data collection process are our consumer panels. For each specific study we carefully gather respondents from our network that match your desired target group. This is done according to relevant variables, and with the right number of people needed for the data to be reliable.

Finding the right participants for your unique study is crucial to achieving relevant and useful data. We make sure you get access to the consumers you are looking for, representing the whole population. The result is a deeper and richer understanding of your target audience. This allows you to rest assured that the data for your study are as accurate and relevant as possible, so that your next decision is the right one.

Market leading consumer panel

+3 million

consumers part of our network of respondents

An engaged panel member is the goal

Keeping our panel members happy and motivated is paramount for a successful data gathering process. Therefore, we put great emphasis in making the journey as simple and satisfying as possible, together with attractive rewards once the survey is done.

We invest much time and resources in keeping our respondent’s participation appealing and meaningful. We keep our questionnaires engaging, with state-of-the art layouts for use on different devices. Our dedicated support team is always available to help with specific surveys and questions. A variety of different channels help engage panel members and spread information.

Countries with Norstatpanel

  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Data quality is at our core

Data quality depends on the representativity, reliability, truthfulness, and capacity of the panel. We collect and maintain profile information about each panel member, from regular demographics to what car they drive and their family situation. We use a variety of quality controls to continuously monitor respondent behavior and detect whether anyone is responding untruthfully or being inattentive to the questions asked. This way we can make sure that only panel members leaving high quality responses are invited to our surveys. And you can trust that the data you get is representative for your desired target group.

Trust is a two-way street
When we maintain fair and trustful relationship with panel members we get truthful and relevant responses to our surveys. Therefore we must handle their data with the strongest respect. Good panel management goes beyond national laws and regulations, and we are fully invested in being best-in-class when it comes to data security and panel member privacy.

Featured articles

Learn more about how we manage the Norstatpanel and unlock the art of accessing reliable data for your research and insights.

‘You can’t make the right decisions without the right data’

Norstat CEO Erling J.B Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients, consumers and ordinary citizens can know their world.

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Quality. Today and tomorrow.

There are numerous differences in how online panels are recruited, controlled and maintained. Different data providers choose different directions, with different outcomes. The way we operate and develop our panels is focused on ensuring high quality data.

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How to boost your customer insights with consumer data

Unlocking a deeper understanding of customers requires more than just internal data. Without external consumer data, businesses risk missing out on valuable insights. Read more about how to boost your customer insights with consumer data.

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Ready to see how our panels can assist you?

We give you access to consumers in 19 European countries – pre-profiled, highly motivated and available for any research method of your choice.

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