Our Consumer Panel – Get real answers from real people

At Norstat you get real data collected from real people – a natural starting point for any accurate market research. So that your next decision is the right one. 

Why panels matter

Our panel is an extensive network of people across Europe who have agreed to respond to our customers’ surveys and voice their opinions on everything from politics to pizza packaging. For each specific study, we carefully gather respondents from our network that match your desired target group. When the panel truly mirrors your target group you can trust the results, and that your decisions have merit. This is why, when it comes to data collection, getting the panel right is everything.

You count on them. They count on us.

Our approach to panel management goes far beyond recruiting, the right people. Equally important is our work in retaining current panellists, and engaging them about the task at hand. This is best done in an environment that ensures quality in every step. After all, successful relationships go both ways and by doing the best for our panel members, we also make sure they do their best for you.

Recruiting our panellists

Our best-in-class recruitment methods ensure validated panelists. Our rigorous quality controls guarantee active and truthful panelists

Engaging our panellists

We are engaging our panelists with attractive rewards, engaging questionnaires and multichannel communication.

Retaining our panellists

We have best-in-class data security and panel member privacy. We provide local support in local languages.

We know your world

We are one of the leading data collectors for market research in Europe, on a mission to give you the very best conditions for crucial analysis and decision-making.

Countries with Norstatpanel

  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Our market leading consumer panel

For data that goes beyond demographics.


million consumers

Are part of our network of respondents.



The leading data collector for market research in Europe.


response rate

Engaged respondents voicing their opinion.


completion rate

Good survey quality is key.

Ready to see how our consumer panel can assist you?

We give you access to consumers in 19 European countries – pre-profiled, highly motivated and available for any research method of your choice.

Get started

Not all panels are created equal

When it comes to getting true answers, representativity cannot be underestimated. A representative panel means a group of people can be interviewed to get the truth of what an entire population thinks. This is only possible if those people represent the population. Otherwise, your data gets skewed and you risk making the wrong decisions.

This is why Norstat invests so heavily in creating – and curating – the consumer panels. We collect and maintain profile information on each panel member, from regular demographics to what car they drive and their family situation.

Many use open panels but our panels are closed. It’s by invitation only. Our two-step verification process tackles the industry-wide affliction of bogus accounts. And we use a variety of quality controls to continuously monitor the panel members and detect if anyone is responding untruthfully or being inattentive to the questions asked. All to ensure that your next decision is the right one.

Featured articles

Learn more about how we manage the Norstatpanel and unlock the art of accessing reliable data for your research and insights.

‘You can’t make the right decisions without the right data’

Norstat CEO Erling J.B Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients, consumers and ordinary citizens can know their world.

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Quality. Today and tomorrow.

There are numerous differences in how online panels are recruited, controlled and maintained. Different data providers choose different directions, with different outcomes. The way we operate and develop our panels is focused on ensuring high quality data.

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How to boost your customer insights with consumer data

Unlocking a deeper understanding of customers requires more than just internal data. Without external consumer data, businesses risk missing out on valuable insights. Read more about how to boost your customer insights with consumer data.

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