Norstat acquires Offerwise and expands from Europe to the Americas  

Offerwise, founded in 2001, is a leading provider of high-quality data collection for market research and insights with representative, proprietary panels throughout the Americas, and deep expertise in local markets. Headquartered in Brazil, the company also has a presence in Argentina, Colombia, Mexico, Chile, Peru, and the US. Offerwise has proprietary data collection capabilities in all American markets.

Offerwise serves all client segments, including international, world-leading companies within fast moving consumer goods (FMCG) and professional services, as well as large research firms, in the largest economies in the Americas. The acquisition is a good match in terms of the two companies’ shared high-quality culture.

Through this acquisition, Norstat strengthens its international data collection footprint by expanding beyond Europe into the Americas and now operates proprietary data collection capabilities on both sides of the Atlantic. Norstat sees significant long-term potential in the combination of the two companies and will leverage its established operating model, quality standards and digital solutions to strengthen Offerwise’s current position in the market.

Clients of both Norstat and Offerwise will benefit from global reach in terms of high-quality data for market research and insights. The integration of the two companies will begin immediately after the acquisition, and Offerwise’s clients will have access to Norstat’s panel of 4 million respondents in 19 European countries, alongside advanced digital products & solutions, including Norstat Express, Norstat Dashboards, MyNorstat, and Norstat Studio.

Norstat acquires all shares in Offerwise from Andrew Lissak, founder of Offerwise, who will remain with the company as a trusted advisor. Norstat will create a new regional business area for the Americas, and Offerwise’s Rob Dolafi assumes the role of Chief Executive Officer of Offerwise and Head of Norstat Americas, reporting to Erling J.B. Eriksen, Chief Executive Officer of Norstat. 

Erling J.B. Eriksen, Chief Executive Officer at Norstat, commented:

“Offerwise has a fantastic reputation and high-quality proprietary panels in markets that are important to our clients. I am absolutely delighted to welcome them into the Norstat family. The acquisition of Offerwise is an excellent strategic fit for us as we accelerate our global expansion, as part of our long-term growth plan, which this acquisition is fully aligned with. We are one of the leading data collectors for market research and insights across Europe, and we are now building a presence in more regions globally, including through acquisitions.”

Rob Dolafi, Chief Executive Officer at Offerwise, added:

“Offerwise has, for over 20 years, built its business around excellent service and trustworthy data. Joining Norstat allows us to expand our digital solutions and deliver even greater value to our clients, who increasingly need global sample provision. We are incredibly excited to begin this journey together.”

Andrew Lissak, Founder and former Chief Executive Officer of Offerwise, commented:

“I’m proud of what the Offerwise team has built over the years, and I’m pleased that we’ve found a new home that truly aligns with our values and ambitions. Norstat brings complementary strengths and a shared commitment to high-quality data, which makes this a natural next chapter for Offerwise. Together, we’re creating meaningful opportunities for our clients to work with us seamlessly across two continents.”

For more information, please contact:

Erling J.B. Eriksen, Chief Executive Officer, Norstat

+47 992 28 606

erling.eriksen@norstatgroup.com

Rob Dolafi, Chief Executive Officer, Offerwise

+55 31 99751 7622

rob@offerwise.com

About Norstat

Norstat is one of the leading data collectors for market research and insights in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. We offer sample-only services, full-service fieldwork and digital solutions, using the method that works best — scientifically proven, fair to respondents and sustainable for the industry.

Established in Norway in 1997, Norstat operates across Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.

About Offerwise

Offerwise is a global provider of data collection, with over 24 years of experience in online market research. We offer our customers end-to-end research services, the industry’s most advanced DIY quantitative and qualitative platforms, as well as access to over 10 million respondents across 20 countries.