Norstat Quarterly Data: Hur det fungerar och vad det kan berätta för dig

Hur skulle du beskriva initiativet Norstat Quarterly Data?

Norstat Quarterly Data syftar till att samla in och presentera högkvalitativa data över flera marknader för att göra det lättare att känna sina medarbetare. It offers a snapshot of what people are thinking and feeling at a given point in time that can serve as a baseline for anyone interested in assessing the mood or mindset in a specific country.

We really want to make it easier for all of us to know more about the world around us – to have confidence in the assumptions we make about what people are thinking in Italy, Denmark, or the UK. And conducting new surveys every quarter also lets people track how answers change over time. It will help us all see when views in each country start shifting and thus measure trends over time.

Norstat Quarterly Data är också ett sätt för oss att visa vår kapacitet på flera marknader när det gäller datainsamling och visualisering.

How do you decide what questions to ask?

It’s actually been quite a process. On the one hand, there’s no limit to the questions we could ask. Men i själva verket har vi en ganska god uppfattning om vilka teman och ämnen som är mest meningsfulla för Norstat Quarterly Data.

Conducting surveys that generate high-quality data is what we at Norstat do year in, year out. And that experience, combined with the competence of my colleagues, helped us pinpoint what sort of questions we wanted to include.

One of the biggest challenges was figuring how best to “future proof” the survey – to find a mix of questions that would be relevant over a longer time horizon to help paint a picture of how attitudes change over time.

In the end, we settled on 15 questions that we feel capture some of the biggest influences on people’s daily choices and behaviours, and grouped them into three categories: Community, Quality of Life & Health, and Consumption.

Vad kan vi förvänta oss att lära oss av Norstat Quarterly Data? What does it tell us?

Through our online dashboard and market-specific reports, we can take the pulse of the population in several countries so that everyone can get a better handle on society’s mindset or mood at a given point in time.

The concept is to provide some top-level facts on important societal topics and trends that are likely to influence the way we behave. It provides answers to anyone who wants to know how people currently perceive society in France, Netherlands, or Poland.

The data we provide – that XX percent of Germans think this, or that YY percent of Norwegians are concerned about that – are based on robust, high-quality data gathered from our panels. Därför tror jag inte att det är någon överdrift att säga att Norstat Quarterly Data i grunden producerar fakta. It amounts to a continuous flow of new facts about the 15 countries covered in the initiative.

However, the task of figuring out exactly what those facts mean, or why things look the way they do is something we leave to others. We may take the pulse but stop short of providing any sort of diagnosis or recommending a specific treatment.

Om vi blickar framåt, vad hoppas du att Norstat Quarterly Data kan åstadkomma?

To be honest, I really hope it just gets people talking – not only customers and potential customers but also the general public. That it helps start conversations and discussions across borders based on facts, rather than half-truths, misinformation, and outdated stereotypes.

If there’s one thing we learned in the wake of Covid, it’s how quickly circumstances – and thus attitudes – can change. It’s important to know what people are thinking today, but also realise those views may look different a few months from now.

Jag hoppas att uppgifterna i varje Norstat Quarterly Data kan vara en ögonblicksbild som fångar stämningen för stunden och fungerar som ett register som senare kan jämföras mellan marknader och över tid så att vi alla kan lära känna våra människor och vår värld bättre.