Public Perception & Polls
We are online polling specialists
Norstat specialises in high-quality data collection for public perception and polling research. Our quantitative and qualitative research methods ensure reliable data gathering about any desired topic or target group, allowing you insight into people’s decision-making processes.
Our polls have featured globally, including on BBC News, ERR, and The Sunday Times. Norstat’s expertise in polling and surveys enables informed decision-making in both policymaking and the private sector.
A trusted provider to the world’s media
Norstat has conducted political polling for major Norwegian news outlets for over 15 years. Before the 2021 parliamentary election, we conducted over 45,000 interviews for the national broadcaster NRK. Currently, we conduct over 3,000 political polling interviews each month.
We have been conducting political polls in the UK since 2011, working closely with The Sunday Times Scotland on polling around key events such as referendums and general elections. In 2024, Norstat was ranked the #1 regular pollster by Election Maps UK for the UK general election. Download our UK political polling data here.
Also, since 2018, Norstat has conducted weekly surveys for the NGO Institute for Social Studies, polling at least 1,000 Estonians on party preferences using a combination of telephone (85%) and online (15%) surveys.
Norstat’s consumer panel
Collecting data to understand public opinion represents unique challenges, such as obtaining accurate, reliable, and representative data from key demographics. By using our online panel, which now has over 4 million respondents across 19 European countries, complex views can be captured quickly and cost-effectively. Using profiling and screener questions, we can survey people based on characteristics such as:
- Demographics: Age, gender, income, education, location.
- Service usage: Current users vs. non-users.
- Behavioural segmentation: Lifestyle, interests, purchasing, attitudes, values, politics.
- Media consumption: Usage and time spent on various media channels.
- Bespoke: Profiles that are specific to your product/industry/audience
High quality data
Data quality is key, whether it is online political polling or data supporting decisions made by Government-funded organisations. To maintain data quality and integrity, we use screeners to match target demographics, apply consistent survey administration to avoid bias, and enable rigorous data validation processes. Our clients back up our claims for panel quality, scoring us:
- 5.1/6 for panel quality
- 5.3/6 on the ability to deliver
- 5.3/6 on client satisfaction
- 49 net promoter score
Read more about our extensive data quality practices here.
We are a member of ESOMAR, the Market Research Society, and the British Polling Council, and adhere to ethical practices in data collection and use. Read more in our response to ESOMAR’s 37 questions.
Data delivery tailored for polling
If you’re looking for fieldwork support for your next public perception or polling project, Norstat can help. Our full-service team can advise you on survey design, weighting, sampling and models to ensure the data stands up to scrutiny.
Deliverables are entirely tailored to your needs. Basic outputs include raw data or data tables, but clients can also opt for bespoke automated reporting solutions, such as Norstat Dashboards.
Ready to learn more?
Let’s explore how we can assist you.
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