Prague
National Sample s.r.o.
Štěpánská 611/14,
110 00 Prague 1,
Czech Republic
Czechia: Norstat s.r.o
Norstat s.r.o is one of the leading providers of data collection services for market research in the Czech Republic and across Central Europe.
Contact Norstat
Local data matters
In today’s changing world of market research, high-quality data combined with strong local expertise makes a real difference. Tomáš Říha, Managing Director of Norstat s.r.o, reflects on the importance of local market knowledge, trusted data and a people-first approach to research.
Read the interview with Tomáš Říha
National Sample and Norstat s.r.o
In March 2026, Norstat acquired National Sample, the largest independent owner of high-quality research panels in the Czech Republic and Central Europe. Both companies share a long-standing commitment to delivering high-quality data and services with extensive coverage across Europe, making the acquisition a strong fit for Norstat and the clients of both companies.
National Sample s.r.o., formerly known as European National Panels, was founded in 2012 with a primary focus on data collection in Central and Eastern Europe. National Sample brings Norstat deep local market expertise across the Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Ukraine and Thailand. It is known for high-quality online panels, low discard rates, high response rates and flexible client service.
Read more about the acquisition
Quality data. Real people. Local expertise.
The world is changing rapidly, and making the right decisions requires a clear understanding of your market. Reliable, representative data you can trust is therefore the foundation of high-quality research.
At Norstat, we believe that data quality starts with people. From the very beginning, our panel members have been our highest priority. We use unique recruitment sources and rigorous video-based respondent verification, including verification of age and gender, to ensure the high quality and representativeness of our consumer panels. Our data is free from bots and duplicate respondents.
We believe data collection is about more than automated systems. It is about quality, reliability, understanding local markets and supporting our clients. Our local experts have in-depth knowledge of the markets in which we operate, while our project managers provide a flexible and personal approach, fast delivery and data tailored precisely to your needs.
By combining high-quality respondents, representative data, local expertise and a personal approach, we help our clients get genuine answers from real people and make important strategic decisions based on real-world data.
Flexible data collection for informed decision-making
Every research project has different objectives, target groups and requirements. We therefore select the data collection approach that best fits each brief and delivers relevant, high-quality data.
We combine quantitative and qualitative research methods and can reach a wide range of target groups across many topics. Our panels achieve high response rates, supporting active respondent engagement and reliable results.
Our approach is based on scientifically validated methods, fair treatment of panel members and responsible research practices. This gives our clients a solid foundation for analysis, strategic decision-making and a genuine understanding of their customers and markets.
Our approach
We offer solutions ranging from access to panel members and research samples to complete end-to-end project delivery, from research design through to final data delivery.
Across many Norstat markets, we use a broad range of data collection methods, including online and telephone surveys, face-to-face interviews, focus groups, in-depth interviews, product testing, mystery shopping and other specialised methods. We also offer fast digital solutions when data is needed within a short timeframe.
Clients can choose the level of support they need. Our local project managers combine market knowledge, extensive research experience and a personalised approach to every project.
Our processes comply with international industry standards and guidelines, including ESOMAR. Our services are further supported by ISO 20252, ISO 9001 and ISAE 3000 certifications, as well as membership in professional industry associations.
Talk to us
Please inform us about the challenges you are currently facing, and we will connect you with a local expert who can assist you.
Our offices
- © Norstat 2026
- Privacy Policy
- Terms and conditions
