When it comes to getting true answers, representativity cannot be underestimated. A representative panel means a group of people can be interviewed to get the truth of what an entire population thinks. This is only possible if those people represent the population. Otherwise, your data gets skewed and you risk making the wrong decisions.
This is why Norstat invests so heavily in creating – and curating – the consumer panels. We collect and maintain profile information on each panel member, from regular demographics to what car they drive and their family situation.
Many use open panels but our panels are closed. It’s by invitation only. Our two-step verification process tackles the industry-wide affliction of bogus accounts. And we use a variety of quality controls to continuously monitor the panel members and detect if anyone is responding untruthfully or being inattentive to the questions asked. All to ensure that your next decision is the right one.