B2B data collection for platforms & tools
You build the data collection experience, we bring the audiences. Norstat supplies verified, LinkedIn-checked B2B participants inside your platform and handles sourcing, verification and fraud defence, so your product teams can focus on UX, analytics and outcomes instead of panel wrangling.
Verified B2B recruitment for high-growth platforms
Norstat sources real decision-makers and practitioners, authenticated and screened, so your customers get the right participants for every study without ever leaving your platform ecosystem.
B2B audiences, handled
We source real decision-makers and practitioners, authenticated and screened, so your customers get the right participants for every study without leaving your platform.
Same-day data
Spin up a targeted pulse, concept test or interview list in minutes. Fieldwork can start the same day a project goes live, keeping your product responsive and sticky.
Simple handoff flows
Start fast with lightweight link-based workflows: unique screeners, redirects and secure deliverables. Keep your front-end intact while Norstat runs sourcing and fieldwork.
Why verification matters more for AI-moderated platforms
High incentives attract fraud. Verified participants do not.
AI-moderated interview platforms run longer, more immersive sessions that typically carry higher participant incentives. That makes them a target for fraudulent or unqualified respondents who are willing to game screeners for the reward.
Norstat applies layered verification before participants reach your platform: business email validation, LinkedIn profile review, company-domain matching and role-specific screening. These checks confirm that the person joining the session is a genuine professional with the background the study requires – not someone who has learned to pass screeners.
For B2B platforms specifically, this matters at the audience-sourcing stage, not just the survey-quality stage.
What platforms use Norstat for
From AI-moderated interviews to model evaluation and quantitative validation, we support different data collection formats depending on what your platform delivers and what your customers need.
AI-moderated interviews at scale
Run hundreds of qualitative interviews simultaneously, with AI moderators tuned to the study brief. Summaries and sentiment analysis delivered quickly. Norstat supplies the verified B2B professionals your platform needs to make those sessions credible.
AI evaluation & model feedback
Source domain-verified professionals to evaluate AI outputs, test prompts and fine-tune LLM performance. Human insight from verified practitioners meets machine-learning rigour.
Quantitative validation
When qualitative findings need to be tested at scale, Norstat can run quantitative surveys among verified B2B audiences to confirm whether patterns hold across a broader population.
Flexible integration for any platform architecture
We work the way your platform works
Some platforms need participants delivered via unique survey links with redirect handling. Others need API-based delivery directly into their session environment. Some require Norstat to handle all recruitment and scheduling; others just need a verified participant list they can manage themselves.
We adapt to your technical setup and your customers’ expectations. Whether you need a lightweight link-based handoff or a tighter integration, we assess what works for your platform at the project design stage.
B2B data collection in numbers
22
European markets covered
800
B2B projects every year
15
markets with local expertise
100
percent flexibility across quant and qual
Frequently asked questions
How does Norstat deliver verified participants into our platform?
Why is verification particularly important for AI-moderated interview platforms?
Can you supply B2B participants for qualitative studies, not just surveys?
Can you support multi-country B2B participant supply?
Can Norstat supply participants for synthetic or human-AI hybrid studies?
Integrate verified B2B audiences into your platform
Tell us how your platform works and what your customers need. We will assess how Norstat can supply verified B2B participants and support your fieldwork infrastructure.
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