Verification and compliance are fundamental to how we collect B2B data. All respondents are recruited through controlled, invite-only processes and verified using multiple methods to ensure professional relevance, authenticity and data integrity.
Our approach combines rigorous respondent verification with strict data protection, regulatory compliance and internationally recognised standards. This ensures that B2B data is collected responsibly, securely and in line with European legal and ethical requirements.
To protect data quality and respondent integrity, Norstat applies a multi-layer verification framework across all B2B respondent sources. Verification methods are selected based on channel, audience and risk profile, ensuring that professional relevance and authenticity are confirmed before participation.
The following verification methods form the foundation of our approach:
All verification methods operate within a strict compliance framework, aligned with ISO 20252, ISO 27001 and GDPR, ensuring secure, responsible and auditable B2B data collection.
Norstat operates according to internationally recognised standards for market and social research and information security. Our processes are aligned with ISO 20252 and ISO 27001, ensuring structured quality management, secure information handling and consistent execution across markets.
All personal data is processed in line with GDPR requirements. Clear separation between data controller and data processor roles ensures transparency, accountability and lawful data handling throughout the data collection lifecycle.
This framework provides a reliable and auditable foundation for B2B data collection, giving clients confidence that data is collected responsibly, securely and to a consistently high standard.
All B2B respondents are recruited through invite-only processes and verified using multiple methods to confirm professional relevance, authenticity and data integrity. Verification is applied before and during data collection to ensure consistent quality across all channels.
Open access may work for consumer surveys, but it introduces significant risk in B2B data collection. This article explains why invite-only recruitment is critical for professional audiences, and why it is a foundational requirement for reliable B2B data.
B2B verification does not rely on a single check. This article outlines how professional email validation, LinkedIn verification, bank account checks and enhanced identity controls work together to confirm respondent authenticity before and during data collection.
Compliance goes beyond meeting legal requirements. This article explains how GDPR, ISO 20252 and ISO 27001 shape responsible B2B data collection, including data hosting in the EU, controller-processor separation and respondent rights.
If you would like to understand how our invite-only recruitment, multi-layer verification and compliance framework support reliable B2B data collection, our team is happy to help.
