Norstat Voices – Know your people, over time

Voices is an online community platform that keeps the conversation going between studies. Participants can join more than one community with a single registration, and the platform speaks their language across a growing list of markets in Europe and the Americas.

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Add depth to your research

Voices works alongside the research you’re already running, adding an ongoing layer for the questions that benefit from more time and more context.

For topics that need room to breathe
Explore complex topics over days or weeks, validate strategic decisions before you commit, or open space for co-creation with the people who’ll use what you build.

For behaviour that unfolds over time
Diaries, digital ethnography, concept testing, or trackers that follow habits as they develop, so patterns surface as they happen.

For qualitative and quantitative research
Combine both types of data in the same space, adding depth without adding extra steps to your process.

Want to add an ongoing layer to your next study?

Tell us what you’re trying to understand, and we’ll help you shape the right community for it.

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How it works

Run it yourself, or hand it to us. Either way, support is there when you need it.

Real-time, from day one
Track progress by community, activity, and segment, send reminders straight from the platform, and reach participants by WhatsApp, SMS, or email, whichever they prefer.

Self-service
Set up your own community, activities, and moderation at your own pace.

Full service
Lean on the Norstat team for consultancy, recruitment, programming and setup, follow-up, and incentives.

Process steps

1

Briefing Approved

You get access from the Voices manager.

2

Community set up

Segments, assignments, tasks, posts, and tags, by you or by the Norstat team.

3

Recruit and invite

From Norstat’s panel or your own database.

4

Moderation

Guide the conversation, then pull your results whenever you’re ready.
Three people having discussion

What you get

  • Discussion forums exported to XLSX, with participant information, responses, comments, and sub-answers
  • Transcription of audio and video attachments
  • Raw database in XLSX and CSV
  • Media in the original format and size submitted by participants
  • Participant statistics per activity in XLSX
  • Outputs and word clouds in PowerPoint

Prefer a narrative over raw output? The Norstat team can process the data for you and deliver it in PowerPoint.

Why teams choose Voices

From quick surveys to video diaries and screen recordings, pick the technique that fits the question, without leaving the platform. Your sales contact can walk you through each one in a demo.

  • Text
  • Matrix
  • Images
  • Audio
  • Ranking
  • Fill in the blank
  • Slider
  • Video
  • Image evaluation
  • Video evaluation
  • Text highlight
  • Message
  • Survey
  • Drag and drop
  • Attachments
  • Screen recording
  • Multimedia

Key features

  • Multilingual support: Throughout the entire process, not just the interface.
  • Multiple projects at once: Manage several communities in parallel without losing track.
  • Mobile-friendly: Participants can take part from wherever they already are.
  • Local currency invoicing: Across the markets you already work in.
  • Personalised packages: Deals built around how you actually plan to use the platform.
  • No license fees: Pay for the work you do, not for access itself.

Ready to get started?

Connect with our experts today and get access to Voices.

Request a quote