Using qualitative and quantitative market research, you can transform the effectiveness of your product development process.
Norstat specialises in high-quality data collection for customer experience. Our quantitative and qualitative research methods ensure reliable data gathering about any desired topic or target group, allowing you to get valuable opinions on new products, services and features.
“Innovation is not something that just happens, it requires a plan and a process.”
Jason Fried, Co-Founer of Basecamp
Most product innovations fail, but if it’s too costly to fail, then data collection from Norstat can give your innovation pipeline the best chance of success. Whether it is through online surveys via our consumer panel, or recruitment of focus groups, workshops and co-creation, we have the resources available to refine and test your ideas and concepts.
Norstat’s data collection services can support research aimed at understanding the innovation and product development lifecycle, such as:
The Norstat panel has over 4 million respondents across 19 European countries, making it easy to survey people in your target market. Using profiling and screener questions, we can reach people based on characteristics such as:
The accuracy, reliability, and relevance of data define its quality in market research. For us, a leading data collector for high-quality market research and insight in Europe, everything relies on the representativeness, truthfulness, and capacity of our panels. We apply screeners to match target demographics, consistent survey administration to avoid bias, and rigorous data validation processes to maintain integrity. Our clients back up our claims for panel quality, scoring us:
Read more about our extensive data quality practices here.
Focus groups can add another dimension to innovation and product development research. Their exploratory nature provides an ideal platform to gather insights in a dynamic setting, helping to shape the direction of new product ideas.
Examples of discussion guide content could include:
Norstat can assist with recruitment for your focus groups. To understand and compare the reactions of consumers living in different regions, we can recruit groups across a variety of locations.
Norstat supplies the data you require in a format of your choosing, ready for your crucial analysis and decision-making:
Start using high-quality data to support innovation and product development. Contact Norstat now.
With Norstat you can expect superior quality data to give you the very best conditions for crucial analysis and decision making.