Explore YOUCOOK’s successful expansion into the French market, made possible with the valuable insights and expertise provided by Norstat.
YOUCOOK, a German startup launched in 2015, specializes in chilled ready meals inspired by Asian cuisine. While experiencing success in Germany with a growth from 5 to 15 a la carte recipes, the company is eyeing an expansion into the French market. They sought insights into the market’s receptivity in terms of price, preparation experience, design, taste, and competition.
Norstat developed a comprehensive study strategy for YOUCOOK’s potential in France. We tested varying price levels using a representative sample, gauged preparation experience through in-situ product tests, evaluated product design perceptions against competitors via shelf tests, and organized an organoleptic test with over 160 panelists to assess taste. Comparative analyses were also performed to measure YOUCOOK against its competitors in the French market.
Thanks to the insights provided by our comprehensive study, YOUCOOK successfully launched in the French market. They are now distributed across numerous outlets, experiencing significant growth and a positive reception in the new market.
Explore how we have helped our clients across different industries enable trusted research and insights, accelerate data-driven processes and achieve revenue growth.