Exploring current market perceptions of franchised dealers.
"Partnering with a highly professional and reliable team has allowed NFDA to deliver valuable insights to our members. Thanks to the exhaustiveness and clarity of their findings, we have maintained a strong commitment to excellence."
Gabriele Severini, Communications Manager
NFDA
We have worked as a research partner to the National Franchised Dealers Association (NFDA) since 2015 by running their consumer attitude survey. The survey is now an annual tracker to research market opinion and explore perceptions of franchised retailers and their competitors among car owners.
We recently delivered the seventh wave of the survey, examining the attitudes of 2,000 drivers across the UK with a 15-minute online survey.
This study is undertaken with four major objectives:
We produce a range of deliverables including multiple insight reports, infographics and a presentation to the press.
The research continues to reveal key insights to help franchised dealers understand and, where necessary, improve their proposition.
Explore how we have helped our clients across different industries enable trusted research and insights, accelerate data-driven processes and achieve revenue growth.