We’ve partnered with Finecast to run a comprehensive, thought piece exploring TV and addressable advertising in a transforming media landscape
We’ve partnered with Finecast to run a comprehensive, thought piece exploring TV and addressable advertising in a transforming media landscape. Thinking Inside the Box is an expansive study pairing implicit and explicit research methods to explore the perceptions of viewers and industry experts in a 360-degree view of TV in 2020.
Our solution has included exploratory viewer workshops, in-home ethnography, online survey and polling through our in-house panel, neuroscience in partnership with UCL (www.acnlabs.co.uk), depth interviews with industry experts and campaign testing.
“We were really excited to embark on this ambitious project. This was a first of its kind study for Finecast and the team gave us confidence every step of the way, from initial scoping of the methodologies employed, through to execution and timely delivery. Beyond this, the UK team respond quickly to questions and always with enthusiasm at every stage of the project. We are thrilled with the results.”
Emily Hanson, Marketing Director
Finecast
Explore how we have helped our clients across different industries enable trusted research and insights, accelerate data-driven processes and achieve revenue growth.