Blogmeter Case Study
Read about how Norstat has consistently supplied Blogmeter with high-quality data over the course of several years, particularly for their trend reports focusing on the Italian population.
The Issue
“For several years now, Blogmeter | Shibumi relies on Norstat to carry out the research “Italians and Social Media”, an online sample survey about the preferences and uses that Italians make of social media. Since this is a trend survey, it is essential to obtain solid data, therefore being able to count on a quality panel and impeccable planning of the questionnaires.”
Our Delivery
“To support us in our goals, Norstat offered us its online data collection services and its consumer panel. In this way we easily reached the target of the study, including some particular audience niches, less usual but fundamental for our research.”
The Result
“The world of social media is a constantly evolving context, and at the same time increasingly relevant in every aspect of our daily lives. Thanks to Norstat, “Italians and Social Media” continues to be a dynamic survey, able to generating solid trend data and at the same time welcoming new incentives and keeping up with the times.”
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