Norstat appoints Berit Puggaard as Managing Director of Norstat Denmark

With over 20 years of experience in data collection, market research, and commercial leadership, Berit brings extensive expertise to the role. She has a proven track record at Kantar Media and TNS Gallup, where she led teams focused on media measurement, brand lift, and concept testing. Berit has built and managed consumer panels and CATI operations, establishing herself as an expert in both quantitative and qualitative research methodologies. She is highly regarded in the market research industry and across sectors such as media, FMCG, and tech.

Berit’s leadership experience includes building successful, growth-focused teams, developing strong relationships with Danish and international clients, and driving the adoption of innovative solutions. Known for her hands-on commercial approach, she is the ideal person to lead Norstat Denmark into its next phase of growth.

Quote from Tue Meier-Poulsen, Regional Director North, Norstat:

“I’m excited to welcome Berit to Norstat. I’ve known her through the industry for the past 20 years, and her comprehensive background in market research, media, and tech — combined with a strong track record of leadership and commercial growth — makes her the perfect fit to lead our Danish operations. Denmark is one of our key established markets, and I’m confident that Berit’s expertise and vision will be instrumental in strengthening Norstat’s position as a one-stop shop for high-quality data collection. A warm welcome to the team, Berit.”

Quote from Berit Puggaard, Managing Director, Norstat Denmark:

“Having been a Norstat client, I’ve personally experienced the company’s exceptional data quality and client-focused approach. I’m now thrilled to join this talented team in Denmark and collaborate with our other markets to accelerate growth, expand our offerings, and continue delivering outstanding value to our clients.”

Berit’s appointment reinforces Norstat’s commitment to delivering outstanding data quality, local expertise, and scalable solutions for insight-driven organizations in Denmark and across Europe. She joined Norstat on March 1^st. 

For more information, please contact:

Tue Meier-Poulsen, Regional Director North, Norstat
Mobile: +45 2033 1606
tue.meier.poulsen@norstatgroup.com

Berit Puggaard, Managing Director, Norstat Denmark
Mobile: +45 2320 5457
berit.puggaard@norstat.dk

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

The company was established in Norway in 1997 and has grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.