Norstat appoints Andrew O’Connell as Managing Director for Norstat UK & Ireland

Andrew brings over 20 years of experience in market research, having held key leadership positions at Research Now, SSI, and, most recently, Dynata, where he served as Managing Director of UK operations since 2019. He has successfully developed both existing and new business across various sectors, including Research, Media, Healthcare, Corporates, and Consultancies, in the UK and Ireland, all while effectively managing sales and operations during transitional periods. His client-focused approach ideally positions him to lead Norstat’s UK operation into its next growth phase.

This latest development in the UK follows the acquisition of Panelbase in July 2023, a strategic investment by Norstat to strengthen its presence in the UK and Irish markets. With offices in London and Newcastle, Panelbase represented one of Norstat’s most significant investments to date. The integration was concluded in January 2024, marking a major milestone in the company’s ongoing European expansion.

The appointment of Andrew as Managing Director underscores Norstat’s commitment to building momentum in the UK and Irish markets, ensuring continued growth and innovation in line with the company’s strategic vision.

Quote from Jacob Lagerstedt, Regional Director South:

“We are absolutely delighted that Andrew is joining Norstat. He has a wealth of experience that will be invaluable as we expand our footprint in one of the largest markets for research and insight in Europe. The integration of Panelbase is now done, and it is time for us to take the next step in the UK and Ireland, focusing on increasing market share and further innovation of our products. Andrew’s leadership will be key in reinforcing our dedication to growth and ensuring that our clients receive the highest quality service and support. Welcome to the team, Andrew.”

Quote from Andrew O’Connell, Managing Director for Norstat UK & Ireland:

“I am thrilled to be joining Norstat. Their commitment to high-quality data collection, both online and offline, and a belief in client-focused teams in each local market delivering exceptional service is most appealing. I cannot wait to start working closely with my new colleagues and meeting all our clients across the UK and Ireland.”

For more information, please contact:

Jacob Lagerstedt, Regional Director South
Mobile: +46 704 181 698
jacob.lagerstedt@norstatgroup.com

Andrew O’Connell, Managing Director for Norstat UK & Ireland
Mobile: +44 7949 134601
andrew.oconnell@norstat.co.uk

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

The company was established in Norway in 1997 and has since grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.