Norstat acquires Swedish data collection specialist PFM Research

Since 1999, PFM Research has grown to become a well-established data collection specialist based out of Halmstad. With 16 employees and a turnover of SEK 44 million, PFM Research has supported hundreds of clients in transforming their businesses with data.

Henrik Åquist, Managing Director of Norstat Sweden, commented:

“We are thrilled to welcome PFM Research to the Norstat family. This acquisition is a perfect match, as PFM’s strong presence in Sweden and expertise in both qualitative and quantitative data collection align seamlessly with our existing capabilities. Together, we will create even greater value for our clients by combining PFM’s extensive data collection experience with Norstat’s diverse offerings and innovative digital solutions.”

Fredrik Jönsson, CEO of PFM Research, added:

“This is an exciting new chapter for PFM Research. Joining forces with Norstat will enable us to build on our strong legacy and continue to offer high-quality data deliveries to our clients. Over the years, we have recognized Norstat and their dedication to data collection for market research and insight, and we know this partnership is the right fit, both culturally and strategically. Our team looks forward to contributing to Norstat’s vision of delivering world-class data collection – we cannot wait to get started.”

For more information, please contact:

Henrik Åquist, Managing Director, Norstat Sweden
+46 708 368 102
henrik.aquist@norstat.se

Fredrik Jönsson, CEO/Owner, PFM Research
+46 70 527 91 73
fredrik@pfmresearch.se

Graciella Garmann, Chief Commercial Officer, Norstat Group
+47 406 39 944
graciella.garmann@norstatgroup.com

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

The company was established in Norway in 1997 and has grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.

About PFM Research

PFM Research has been a trusted name in the Swedish market research industry since 1999. Based in Sweden, the company has grown to a team of 16 experts and a turnover of around SEK 44 million, delivering high-quality data to a broad range of clients. With a strong belief in the insights that data can provide, PFM Research takes pride in helping hundreds of companies understand and shape their future.