Feel the pulse of Europe with Norstat Quarterly Data Q3 2025

Nikolaj Voulfsbach, who leads the Norstat Quarterly Data initiative, highlights a few trends in this Q3 2025 report:

• Overall, the majority of Europeans have a positive, or somewhat positive, view of the future. 
  • The Danes (85%) and Norwegians (80%) are the most optimistic, whereas the French (43%) and Italians (57%) are less positive.
• Inflation remains one of the biggest societal concerns across Europe.
  • In Q3 2025, inflation ranks among the top three concerns in all countries except Italy, Norway, Sweden, Finland, and Latvia.
• Misinformation and disinformation are gaining prominence and now rank among the top ten societal concerns in 15 out of 16 countries.
  • In Q1 2025, misinformation and disinformation were among the top ten societal concerns in only 11 countries.
• Immigration is also becoming a more prominent concern, now ranking in the top ten in 14 out of 16 countries.
  • Compared to Q1 2025, immigration has entered the top ten in Italy, Lithuania, Finland, and Denmark and is currently within the top three in the UK, Finland, the Netherlands, Austria and France.

Access Norstat Quarterly Data here to feel the pulse of Europe.

About Norstat Quarterly Data

Every quarter, Norstat publishes the results of a survey carried out in 16 countries across Europe. The country reports provide data on consumer views on three recurring themes: Society, Consumer, and Health & Wellbeing.

By tracking everything from attitudes toward online shopping and stress levels to societal concerns and levels of trust, Norstat Quarterly Data can reveal the mood in each country at a given point in time, making it easier for anyone – from decision-makers to ordinary citizens – to “feel the pulse of Europe”.

In addition to publishing individual country reports, Norstat will also collect and share all the results in an online dashboard, making it possible for anyone to compare Norstat Quarterly Data across countries and track how trends evolve.

The Norstat Quarterly Data initiative covers markets in Norway, Sweden, Denmark, Finland, Lithuania, Latvia, Estonia, Poland, Germany, Austria, Italy, France, the Netherlands, Ireland, Switzerland and the UK.