January 1, 2022

Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company


With headquarters in Oslo and interviewers nationwide, Polling & Statistics is a fast-growing data collection provider in Norway. The acquisition was completed on 31 January and shows Norstat’s dedication to building the leading European data collection company. It is the 6th acquisition performed by Norstat over the last 8 months, following the acquisitions of Userneeds (DK), TestingTime (CH), CG Research and Respondenten (both NL), and DMA Research (DK). The integration of Polling & Statistics will enable Norstat to meet the underlying increase in demand for consumer data and data collection services in the Norwegian market.

When fully integrated, the two companies will be even better equipped to address the entire breadth of customer’s needs by leveraging Norstat’s high-quality data and operational efficiency, together with Polling & Statistic’s agile, fast and innovative delivery. As such, Norstat and Polling & Statistics constitute a strong match, with overlapping market and customer segments.

Quote from Erling Eriksen, CEO of Norstat:

We are pleased with the scale and growth opportunities the acquisition of Polling & Statistics brings. Norstat has successfully completed six acquisitions during the last eight months, and we are steadily becoming the European industry leader.

The acquisition of Polling & Statistics will add approximately 40 000 panelists to Norstat’s Norwegian consumer panel and strengthen Norstat’s overall panel capacity. Polling & Statistics will be fully integrated into Norstat Norway and Nina Kulås will be Managing Director for the combined company. Pål Listuen, founder and CEO of Polling & Statistics, will stay on and support in the post-merger integration work before assuming the role as Regional Director of Norstat’s Southern European countries.

Quote from Pål Listuen, Managing Director of Polling & Statistics AS, and future Regional Director Norstat Southern Europe:

This is a very exciting step for Polling & Statistics. We are proud of what we have built and through joining Norstat we become part of a significant European player within data collection, which will benefit our customers and employees.

Quote from Nina C. Kulås, Managing Director of Norstat Norway AS:

We have followed Polling & Statistics closely the last years and been impressed by their growth, agile delivery capability, and results. With the addition of Polling & Statistics, Norstat will be well-positioned to meet the increasing demand for data collection in Norway. We complement each other well and I look forward to welcoming all Polling & Statistics employees and incorporating their innovative approach to customer deliveries.

Quote from John Lauring Pedersen, CEO of Opinion Holding AS:

It is with mixed feelings we part with our friends and colleagues in Polling & Statistics but merging our two favorite data collection suppliers seems to be a good idea to create the optimal partner within fieldwork, for the benefit of Opinion. Opinion will be able to invest heavily in other areas in our industry, to pursue our long-term vision of “building a bridge between what people say and what they do.

About Norstat

Norstat is the leading data collector for market research services in Northern Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry. The company was established in Norway in 1997 and has since grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom, France, Switzerland, the Netherlands, Austria and Italy.

About Polling & Statistics

Polling and Statistics AS was founded by Pål Listuen and has since the launch built one of Norway´s largest fieldwork specialists. The company had a turnover of MNOK 33 in 2021, has currently 18 full-time employees and approx. 200 part time interviewers. Polling & Statistics has also built one of the largest respondent panels in Norway the last two years through CATI recruitment, with approx. 40.000 participants.

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