Norstat UK & Ireland

Norstat is one of the leading providers of data collection services for market research in the United Kingdom and the Republic of Ireland.

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Panelbase and Norstat UK & Ireland

In July 2023, Norstat acquired Panelbase – one of the top independent research panels in the UK. The heritage of both companies is a shared commitment to quality data and service, making the acquisition a perfect match for Norstat and the clients of both companies. Panelbase, which was founded in 2004 to provide quality UK sample, brings to Norstat deep UK market experience and a strong UK survey panel. Panelbase is highly respected across the UK, both in the market research industry and beyond, with its political polling regularly featured by TV and the press over many years. The acquisition represents a significant milestone in Norstat’s expansion strategy, following six successful acquisitions over the past two years, and demonstrates our long-term commitment to the UK market.

Local data and service matter

As the world changes rapidly, the need for understanding your market is essential for making well-informed decisions. However, you can’t make the right decisions without the right data. The foundation of everything we do at Norstat is built on delivering high-quality, representative data that you can trust. are central to that mission. Statistics can essentially deliver the truth, but only if you have a truly representative sample. Our consumer panels are truly representative, providing answers to questions about everything. With high client satisfaction and consistent feedback, our client service is known for its exceptional flexibility, local presence, and speed of delivery. Our dedicated local project managers ensure that you have the right data precisely when you need it.

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Flexible and reliable data collection for informed decision-making

We do not limit ourselves to a single specific method; instead, we employ what works best in each situation to deliver the most relevant data of the highest quality. Quality data is critical, and our panels have market leading response rates – a key indicator of member engagement and reliability of response. This provides our customers with the best foundation for crucial analyses and decisions. Our qualitative and quantitative research methods ensure reliable data collection on all types of subjects and target audiences. Your research and insight goal determines the method we choose, but you can trust that it is scientifically tested, fair to respondents, and sustainable for the industry.

Our approach

We’re an award-winning consumer panel that specialises in providing sample only, full-service for data collection and digital solutions to research agencies, media agencies, brands, and other panels, both in the UK, Ireland and worldwide.

With over 40 staff in the UK across offices in Hexham, Northumberland, and London, we focus on delivering high-quality data from our market leading UK and Irish panels, as well as international sample via our European panels. Our UK-based project managers are experts in providing tailored project management to our clients, and have all the local knowledge and experience that make running projects with us so effective.

All our systems and procedures are in accordance with MRS, ESOMAR and the British Polling Council’s rules and regulations.

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Please inform us about the challenges you are currently facing, and we will connect you with a local expert who can assist you.

Our employees

Our offices


Norstat UK Ltd
Harling House- Floor 4
47-51 Great Suffolk Street
SE1 0BS London

+44 (0) 2081 610 632
[email protected]