Recruitment – for B2B and B2C target groups
We offer recruitment as a method to support qualitative research approaches, including focus groups, product tests, and interviews conducted via telephone or face-to-face interactions. We understand that the effectiveness of your research depends on having the right participants, and we take the responsibility of recruiting them seriously.
Market research panel recruitment
This is a core part of our recruitment services and how we support studies across Europe. Using our established panel, we recruit participants for qualitative studies, matching profiles to your desired criteria.
Online or offline approaches for recruitment
Depending on the qualitative research you wish to perform, we can also recruit candidates through our offline methods. This enables us to reach niche audiences and confirm that they can attend the session at the arranged time. Whether you need to gain insights through group discussions or one-on-one interviews, our recruitment methods are tailored to make your qualitative research efficient. So that you can reach your research goal.
What makes recruitment reliable
- Recruitment for market research can combine online panel sourcing with offline outreach.
- A well-managed panel gives fast access to research participants.
- Respondents are screened in advance to confirm they are the right fit for the study.
- Participants can be contacted before each session to confirm attendance.
Need help with recruitment?
The specific method we choose is based on what is best for the unique situation, always scientifically proven, fair to the respondents and sustainable for the industry.
FAQs
Why does careful screening matter for research participants?
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Does the process work the same way across different European markets?
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