Our personal interviews offer a deeper understanding of consumer behaviour. They can take place in various settings, including the street, shopping centres, homes, workplaces, or in groups within our specialised testing facilities. These interviews are conducted by our team of expert interviewers, ensuring a high level of professionalism and insight.
We are proud to boast a network of interviewers across Europe equipped with tablets, enabling fast and efficient data collection. This resource allows us to meet and exceed your fieldwork requirements, ensuring that your research projects benefit from the best possible data and geographic reach.
To further enhance the quality of our services, we consistently train our interviewers and maintain a broad network of cooperating partners, such as shopping centres, to ensure we can reach the right people for your projects.
Interviews usually take place in busy areas such as high streets and shopping centres, but we’ve also interviewed in sports clubs, swimming pools, railway stations, and outside major tourism and entertainment events.
It’s a technique that we’ve developed into a fine art by appreciating the simple fact that face-to-face interaction between interviewer and respondent can be invaluable in eliciting cooperation and building rapport. We can guarantee that our service will be exemplary – the speed and efficiency of our fieldwork and turnaround is unbeatable.
Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.
Participants are recruited from either our online panel or the streets adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost-effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
Take a look below to find out more about our interviewing capabilities:
Unveiling the art of personal interviews: Explore why this approach may not be as straightforward as it seems and learn how to execute it without compromising quality.
Mastering data collection for market research: Discover how data collection methods empower researchers in making informed decisions for businesses in our comprehensive guide.
Our local experts are ready to see how you may benefit today.
