Unlock verified B2B audiences for your research project
- – Reach verified decision-makers across Europe
- – Rigorous multi-step validation: every respondent is genuine
- – Survey C-suite execs, leaders & niche professionals with confidence
- – Trusted by leading global brands and agencies
- – Actionable B2B data that powers smarter decisions
Get expert input on your B2B study
Trusted access to Europe’s business leaders
Gain access to verified B2B audiences across Europe, from CEOs and founders to senior decision‑makers in every major sector. With invitation‑only panels, digital recruitment, and telephone interviewing, we ensure every respondent is genuine and GDPR‑compliant.
Our local teams in 15 countries provide the expertise to run your projects smoothly – from feasibility and targeting to delivery – so you get reliable insights that drive smarter business decisions.
Norstat is a member of ESOMAR and the Market Research Society.
Connect with an expert
Case study: Telenor
Norstat worked with Telenor to survey business leaders in Norway. The study captured views from companies representing an estimated 130,000 firms and revealed that one in five had already faced a cyber-attack, while almost nine in ten feared operational paralysis. The robust response validated Norstat’s ability to engage senior decision-makers and deliver high-quality data for strategic product development.
Link to articleCase study: World Bank
Norstat partnered with the World Bank to execute Denmark’s 2025 Business Survey, interviewing managers and owners from more than 800 randomly selected companies nationwide. The 60-minute interviews were delivered via secure video conference. The project showcases Norstat’s capacity to engage senior business stakeholders at scale while upholding rigorous data-collection standards.
Link to articleCase study: BDO
Norstat helped gather feedback from 1,200 Norwegian small- and medium-sized enterprises for BDO’s 2023 SME Barometer, securing a nationally representative cross-section by geography and turnover. The project demonstrates Norstat’s ability to reach and engage diverse business owners at scale, supplying BDO with robust, decision-ready data on the outlook of Norway’s SME community.
Link to articleHow our clients rate us
5.1/6 for panel quality ~ 5.3/6 on the ability to deliver ~ 5.3/6 on client satisfaction ~ +49 net promoter score
We can target on job title, industry and more
- CEO, CFO, CCO, CIO, CMO, CTO
- VPs, Senior VPs, Directors, Managers
- Business founders
- Chairman, Presidents
- Decision-makers in IT, HR, Finance
- Independent contractors
- Doctors, Vets, Dentists, HCPs
- Architects, Engineers
- Higher/further education professionals
- Banking/Finance/Insurance
- Technology, IT and Telecoms
- Healthcare
- Retail
- FMCG
- Consumer Brands
- Food and Drink
- Media and Advertising
- Pharmaceutical
- Transport
- Education and Academia
- Leisure and Hospitality
- Real Estate
- Engineering, Construction and Trades
- Government
- Sports and Fitness
- Agriculture
Norstat in numbers
+ 65
million European professionals can be sampled from for B2B research
+ 4
million profiled respondents on our invite-only proprietary panel
4
data collection channels consisting digital recruitment, panel, and CATI
1
central resource for all your B2B data collection needs in Europe
Get a feasibility quote now
Mixed-mode sampling for B2B data collection
Reaching senior professionals is never one‑size‑fits‑all. That is why we combine CATI, invitation‑only panels, and digital recruitment to connect you with verified B2B audiences across Europe. This mixed‑mode approach ensures you capture insights from even the hardest‑to‑reach roles: C‑suite executives, IT leaders, and industry specialists.
By blending traditional and digital channels, we maximise representation, reduce bias, and speed up fieldwork. The result is high‑quality, GDPR‑compliant data that helps you make confident business decisions.
Key Benefits
- Better representation, less bias – access niche and senior roles
- Scalable for larger projects – without sacrificing quality
- Faster turnaround – shorter fieldwork periods mean quicker insights
Fully verified B2B respondents
Norstat utilises a multi-layer B2B respondent verification process to ensure that every recruited participant is genuine. Our open and transparent approach, with frequent monitoring and data quality checks, maintains trust and delivers efficient and effective recruitment.
Comprehensive data verification checks:
- Know Your Customer (KYC) & digital ID tools verify identity and professional background.
- Network cross-checks (e.g., LinkedIn) confirm that their role matches your target list.
- Corporate email and mobile phone validation ensures we are speaking with genuine business accounts.
- IP checks and fingerprints to remove VPNs and fraudulent responses
- IBAN transactions to verify bank accounts
Data quality & compliance
Norstat is fully GDPR-compliant. Secure infrastructure, strict access controls and documented processes protect respondent data.
Four steps to get your B2B data
1
Feasibility check
Our Account Managers will provide you with feasibility and pricing information for your target audience.
The Account Managers will also provide consultancy on how to sample and who to include in your survey to ensure the best fit for your research.
2
Survey setup
Our Project Managers use their skills to ensure relevant results are acquired from the study participants. All packaged in user-friendly and intuitive online surveys, equally engaging on any device – from desktop to mobile.
If it is sample-only, we ensure a smooth redirect setup.
3
Data collection
Few know their B2B sources like we do. It is built on longstanding relationships and continuous engagement with our respondents – and is known to provide truly relevant data. Regardless of the collection method, qualitative or quantitative, we always deliver with efficiency and uncompromising quality.
4
Data delivery
Get the comprehensive data overview you need in any format you require. We do everything from data management, such as cleansing, formatting, and reporting to visualisation, tabulation and charts. All to give you in-depth knowledge and provide the perfect foundation for insights.
Meet our B2B experts
Andrew O’Connell
Ashley Campbell
Sales Director
Carsten Broich
MD B2B Sample Solutions
Gökhan Tokay
B2B Lead
Get in touch
Please submit your enquiry using the form below. We’d be delighted to discuss a brief for data collection and put together a quote for you
Why recruitment and engagement matters
Recruitment matters because data quality starts with the right people. At Norstat, we precisely define your niche audience by profiling on industry, job title, company size, and other key factors. Then we reach them through channels they trust: our online panel, targeted email or phone outreach, and LinkedIn. This tailored approach secures senior decision-makers and hard-to-find specialists who truly fit your brief.
Engagement is then key, because even the perfect recruit will not deliver the data you need if they don’t participate fully. Business professionals are busy and protective of their time, so we earn their commitment by clearly explaining why each study matters, being transparent about data handling and privacy, and offering incentives they value: benchmarking results, sector reports, or other meaningful rewards. The result is motivated respondents who deliver the high-quality data your project demands.
Featured articles
Learn more about how we work with B2B audiences.
B2B survey recruitment
At Norstat, data quality sits at the heart of everything we do. When you need to reach niche audiences, such as senior business decision-makers or hard-to-find specialists, a tailored approach is essential. Our B2B digital recruitment provides real answers from real people, supporting informed decision-making.
Read more
Norstat’s B2B digital recruitment
Reaching senior decision-makers and opinion leaders in B2B industries is easier when multiple recruitment routes are available. As data collection increasingly combines digital and traditional approaches, Norstat connects with respondents in the most suitable environment, whether through our online panel, by telephone or email, or via professional networks such as LinkedIn or WhatsApp.
Read more
Data Quality is core
The accuracy, reliability, and relevance of data define its quality in market research. For Norstat, a leading data collector for high-quality market research and insight in Europe, everything relies on the representativeness, truthfulness, and capacity of our panels
Read more
Our B2B recruitment methods
Online panel
Our invite‑only consumer panel includes more than 4 million verified members across 19 European countries, many of whom have confirmed their B2B roles. This source allows fast access to a wide base of professionals while ensuring GDPR‑compliant, genuine participation.
Professional networks
Through LinkedIn and other industry platforms, we directly reach verified professionals by role, seniority, and sector. Sponsored content, targeted outreach, and professional group engagement make it possible to connect with decision‑makers who are otherwise hard to access.
B2B email addresses
We leverage verified business email addresses for compliant, targeted outreach. Personalized communication ensures relevance, while GDPR‑aligned processes guarantee both transparency and trust
CATI
Our experienced interviewers conduct telephone recruitment that adds a human touch, building trust with niche and senior audiences. CATI is especially effective for reaching executives and specialized professionals who are less responsive through digital channels.
Opt-in respondent pools
We re‑engage verified professionals who have successfully participated in previous projects and expressed interest in future studies. This pool provides proven, reliable respondents with established participation history.
B2B re‑contact pool
Beyond consumer‑sourced panelists, we maintain a dedicated pool of professionals recruited through professional networks, CATI, and direct verification. These respondents undergo rigorous identity checks and can be re‑contacted for longitudinal and ad‑hoc projects, ensuring unmatched quality and consistency for B2B research.
Get expert input on your B2B study
- © Norstat 2026
- Privacy Policy
- Terms and conditions
