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B2B data collection for market research companies

You manage the research design and client relationship. Norstat helps you reach the right B2B respondents.

Norstat provides data collection for market research companies through B2B respondent recruitment, verification and fieldwork across Europe. Use us when your project requires business decision-makers, specialist professionals, niche audiences or multi-country B2B coverage.

We work as your data collection partner, helping you deliver reliable fieldwork while you stay in control of the client relationship, study design and analysis.

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Extend your B2B reach

Access business professionals by role, seniority, sector, company size and geography when your own sources are not enough.

Verify respondent quality

Use layered checks such as business email validation, LinkedIn profile review, company matching and project-specific screening.

Support complex fieldwork

Get support for data collection for market research covering hard-to-reach B2B audiences, low-incidence groups, senior decision-makers and multi-country studies.

Data Collection for Market Research Agencies

Norstat provides data collection for market research companies and agencies across Europe, helping you reach the right professional B2B audiences while you stay in control of the study design, client relationship and analysis.

  • Market understanding
  • B2B customer experience
  • Brand performance
  • Brand tracking
  • Product & proposition testing
  • UX & UI design
  • Audience segmentation
  • Concept & creative testing
  • Pricing & willingness to pay
  • Market entry studies
  • Buyer journey studies

You keep the client relationship. We support the data collection.

Norstat is not here to replace the agency role. We support the parts of the project where respondent access, recruitment and fieldwork execution matter most.

You define the study objectives, questionnaire, methodology and reporting. We help you reach, recruit and verify the B2B respondents needed to complete data collection for market research projects.

This makes us a useful partner for agencies that need additional capacity, specialist B2B access or reliable recruitment in markets where incidence is low.

Stronger quality controls for B2B fieldwork

B2B fieldwork depends on more than asking a job-title screener. For many projects, it is important to know whether the respondent genuinely works in the right role, sector or company type.

Depending on the project, Norstat can apply checks such as business email validation, company domain matching, LinkedIn profile review, professional background checks, screening logic and survey behaviour controls.

These checks help reduce the risk of collecting data from respondents who do not match the intended B2B audience, ensuring reliable data collection for market research projects.

Need help with data collection for market research?

Audience Check

Support for global B2B data collection

B2B projects often become more difficult when the same audience is needed across multiple countries. Availability, job-title conventions, company structures and response behaviour can vary significantly by market.

Norstat supports agencies and market research companies with feasibility assessment, targeted recruitment and fieldwork coordination for data collection for market research across European and international markets, helping you understand where the audience is realistic and where expectations may need to be adjusted.

Use Norstat where you need us

Some agencies need sample only. Others need recruitment, respondent verification, survey fieldwork or support with difficult quotas.

We can work alongside your existing process and adapt to the level of support required for each project, making Norstat useful for both one-off complex studies and recurring data collection for market research needs.

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