A B2B panel provider is a company that recruits, verifies, and manages a network of business professionals who take part in market research and surveys. Norstat is a B2B panel provider that supplies verified respondents and data collection services, while clients use that data for their own research and analysis.

Norstat verifies B2B respondents through a multi-level verification process that confirms each panelist’s professional identity, job role, and sector expertise before they can take part in a research project.

Norstat provides access to over 14 million respondents across 45 countries in Europe and the Americas, with highly segmented B2B audiences available for targeted market research.

Data collection is the process of gathering information from respondents, such as through surveys or panels. Research is the analysis and interpretation of that data. Norstat provides data collection services, including verified B2B respondents and fieldwork support, while clients carry out the research and analysis themselves.

B2B panel data supports market research use cases such as market understanding, customer experience measurement, brand performance tracking, pricing strategy, audience segmentation, and campaign testing.

Yes. Norstat offers a full-service option that manages the entire data collection process, from questionnaire scripting and sampling to fieldwork and data delivery, alongside a sample-only option for teams that use their own survey tools and carry out their own analysis.