B2B data collection from sales & commercial professionals

Yes. Screening confirms whether respondents carry a personal or team revenue target, manage customer accounts and have direct involvement in commercial outcomes, so the sample reflects genuine sales practitioners rather than those in adjacent roles.

Yes. For senior commercial audiences, we use LinkedIn-based identification and targeted outreach to confirm seniority and revenue scope before participation. These audiences have lower incidence and we account for this in feasibility planning.

Yes. We support multi-country sales and commercial data collection with consistent screening criteria so commercial behaviour, competitive dynamics and technology adoption data is directly comparable across markets.

Yes. Many commercial studies benefit from both perspectives – for example, comparing how sellers position against a competitor with how buyers perceive that competitor. We manage separate quotas and screening criteria for each audience within a single fieldwork programme.

A sales professional audience gives you the commercial practitioner perspective – how deals are won, how competitors are encountered and how revenue is managed. A buyer audience gives you the purchase decision-making perspective. Both are valuable and often used together in competitive intelligence and win/loss studies.