B2B Data Collection from Operations & Supply Chain Professionals
COOs, operations managers, supply chain directors, logistics leads and process improvement professionals have direct visibility of how goods, services and processes flow through an organisation. They are the right audience for studies on supplier evaluation, operational technology adoption, logistics and distribution, sustainability and ESG in supply chains, and the impact of regulatory and market changes on business operations. Norstat recruits and verifies this audience across Europe through panel and targeted outreach, screened by operational scope, company size and sector.
Supplier Evaluation & Selection
Collect data from verified operations and procurement professionals on how they evaluate, select and manage suppliers, including switching behaviour, satisfaction and the criteria that drive vendor decisions.
Operational Technology Adoption
Measure awareness, evaluation and adoption of operational technologies (ERP systems, WMS, TMS, automation platforms and supply chain visibility tools) among professionals with direct operational responsibility.
Supply Chain Sustainability & ESG
Collect data from supply chain professionals on sustainability priorities, ESG reporting requirements, supplier sustainability criteria and the operational barriers to reducing environmental impact.
Operational insight across the supply chain
Data you can collect from operations & supply chain professionals
Operations and supply chain professionals have the clearest view of how a business actually runs: where costs sit, where bottlenecks occur and how supplier relationships perform in practice. This makes them a reliable source for studies on supplier selection and evaluation, logistics and distribution performance, operational resilience and risk, inventory and demand planning, cross-border trade and regulatory compliance, and the real-world impact of market conditions on operational costs and decision-making.
Consistent recruitment across sectors and markets
Operations data collection across industries and countries
Operations and supply chain structures vary significantly between industries. Manufacturing, retail, logistics, healthcare and FMCG each have distinct operational profiles, supplier relationships and technology landscapes. We tailor recruitment criteria to the sector your study requires, ensuring respondents have experience of the specific operational context being studied.
For multi-country studies, we apply consistent recruitment criteria and verification standards across European markets so operational data is directly comparable by country and sector.
Verified operational authority, not just functional involvement
Screening on operational scope and decision-making responsibility
Operations is a broad function. We screen respondents on their actual operational scope: whether they manage supplier relationships, hold procurement or logistics budgets, make or influence technology adoption decisions and have cross-functional operational authority. This ensures the data reflects genuine operational decision-making rather than peripheral involvement.
For senior operations audiences (COOs, supply chain directors, heads of logistics) we apply additional LinkedIn verification and direct screening to confirm seniority and operational scope.
Operations professionals across 22 European markets
800+
B2B projects delivered every year across Europe, including operational efficiency studies, supply chain resilience assessments and logistics and distribution market studies involving verified operations professionals.
Talk to a B2B data collection expert
Tell us the operational scope, sector, company size and markets you need, and we will assess feasibility and recommend a recruitment approach.
Frequently asked questions
Can you recruit COOs and senior supply chain leaders specifically?
Can you recruit operations professionals across specific industries?
Can you distinguish between strategic supply chain leaders and operational managers?
Can you recruit operations professionals across multiple European countries?
Can you support both quantitative surveys and qualitative depth interviews for operations audiences?
Ready to collect data from operations & supply chain professionals?
Tell us your operational scope, sector, company size and markets, and we will come back with feasibility, a recruitment approach and recommended verification.
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