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B2B Data Collection from Marketing & Growth Professionals

CMOs, brand managers, marketing directors, demand generation leads and growth professionals shape how companies position themselves, acquire customers and build market presence. They are the right audience for brand tracking, content resonance, campaign testing, market perception and competitive positioning studies. Norstat recruits and verifies marketing and growth professionals across Europe through panel and targeted outreach, screened by marketing function, budget authority and seniority.

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Brand & Perception Studies

Collect data from verified marketing professionals on brand health, market positioning, competitive perception and the campaigns and content that drive awareness in your target market.

Campaign & Content Testing

Measure how marketing messages, creative concepts and content land with the professionals responsible for evaluating and buying in your category before wider rollout.

Marketing Technology & Spend

Collect data on MarTech stack decisions, agency selection, budget allocation, channel investment and marketing effectiveness measurement among verified marketing decision-makers.

Marketing professionals as buyers and as audience

Two reasons to recruit marketing & growth professionals

Marketing professionals appear in two distinct roles in B2B data collection. As buyers, they evaluate and select agencies, MarTech platforms, data providers and media channels, making them the right audience for vendor evaluation and technology adoption studies. As subject-matter respondents, they provide insight into brand perception, campaign effectiveness and market positioning from the perspective of practitioners who understand both strategy and execution.

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Screened by marketing scope and budget authority

How we define and recruit marketing professionals

Marketing titles vary widely between companies. A Head of Marketing in a startup may run everything from brand to demand generation. In a large organisation the same title may have a narrow remit. We define the target by the actual marketing scope your study requires: budget authority, channel responsibility, team size, seniority and whether the respondent makes or influences the decisions being studied.

Panel recruitment covers broader marketing manager audiences well. For senior marketing leaders – CMOs, VPs of Marketing, Global Brand Directors – we extend reach through LinkedIn-based targeting and direct outreach to confirm seniority and marketing scope.

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When marketing professionals are the right respondent

Use cases that depend on marketing expertise

Brand tracking and perception studies where you need marketers in your target market to evaluate your brand versus competitors. Thought leadership validation where content and positions need to be tested with the marketing professionals who will read and share them. MarTech and agency evaluation studies where marketing decision-makers are the buyers. B2B advertising effectiveness studies where the audience evaluates creative, messaging and channel fit from a professional perspective.

Feasibility is assessed upfront by marketing function, seniority and country so targets are realistic before fieldwork begins.

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B2B data collection in numbers

15

European markets with local expertise

800

B2B projects every year

22

countries covered

100

percent flexibility across quant and qual

Talk to a B2B data collection expert

Tell us the marketing function, seniority level, company size and markets you need, and we will assess feasibility and recommend a recruitment approach.

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Frequently asked questions

Can you recruit CMOs and senior marketing leaders specifically?

Can you distinguish between marketing strategy leaders and execution specialists?

Can you recruit marketing professionals across multiple European countries?

Can you recruit marketing professionals as both buyers and as subject-matter respondents?

Can marketing professionals be combined with other B2B audiences in one study?

Ready to collect data from marketing & growth professionals?

Tell us your marketing function, seniority level, company size and markets, and we will come back with feasibility, a recruitment approach and recommended verification.

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