B2B Data Collection from HR & Workforce Planning Professionals
HR leaders, talent managers, L&D directors and workforce planning professionals have direct visibility of how organisations hire, develop and retain people. They are the right audience for studies on skills gaps, talent acquisition, working conditions, employee benefits, HR technology adoption and labour market regulation. Norstat recruits and verifies HR and workforce planning professionals across Europe through panel and targeted outreach, defined by HR function, company size and decision-making scope.
HR & workforce audiences we recruit
HR is a broad function with distinct sub-audiences. We recruit across all of them, defined by the specific HR scope your study requires.
HR professional types we cover
- CHROs & HR Directors
- Talent Acquisition & Recruitment Managers
- Learning & Development (L&D) Leaders
- Compensation & Benefits Managers
- HR Business Partners
- Workforce Planning & Analytics Professionals
- Employee Relations & Wellbeing Managers
- HR Technology & HRIS Decision-Makers
Labour market and employer studies
Data you can collect from HR & workforce professionals
HR and workforce professionals are the primary audience for studies on skills gaps and talent shortages, recruitment and hiring behaviour, working conditions and employee benefits, remote and hybrid working policies, apprenticeship and training adoption, platform work and gig economy regulation, and HR technology evaluation and adoption.
They are also regularly recruited for policy studies where employer and workforce perspectives are required — for example, EU labour market regulation, skills development policy and employment law impact assessments.
Employer perspective, not just HR opinion
Recruiting HR professionals who represent the employer view
Many labour market and workforce studies need the employer perspective — what the organisation actually does, spends and decides — rather than general HR opinion. We screen HR respondents on the scope of their decision-making authority: whether they set hiring budgets, approve training spend, make compensation decisions or determine workforce strategy.
This ensures the data reflects genuine employer behaviour rather than the views of HR professionals who advise on policy without controlling it.
Multi-country HR data collection for policy and market studies
Consistent recruitment across European markets
Workforce policies, employment law and HR practices vary significantly between European countries. We support multi-country HR data collection with consistent recruitment criteria so employer behaviour, hiring intentions and workforce planning priorities can be compared directly across Germany, France, the Nordics, Poland and other markets.
For policy studies requiring the employer perspective on regulation, we can recruit HR and workforce professionals alongside business owners and general managers within the same fieldwork programme.
HR and employer data across 22 European markets
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We collect HR and workforce data across Europe with consistent recruitment criteria so employer behaviour, hiring intentions and workforce planning priorities are directly comparable across countries.
Talk to a B2B data collection expert
Tell us the HR function, decision-making scope, company size and markets you need, and we will assess feasibility and recommend a recruitment approach.
Frequently asked questions
Can you recruit CHROs and senior HR leaders specifically?
Can you distinguish between strategic HR leaders and operational HR managers?
Can you recruit HR professionals for policy and regulatory studies?
Can you recruit HR audiences across multiple European countries?
Can you recruit HR technology decision-makers alongside general HR professionals?
Ready to collect data from HR & workforce professionals?
Tell us your HR function, decision-making scope, company size and markets, and we will come back with feasibility, a recruitment approach and recommended verification.
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