Norstat recruits and manages professional audiences directly through a closed, invite-only approach. B2B professionals join through our dedicated Norstat Expert Network, where they’re verified before being invited to paid studies. Each recruit is validated against company and role information, helping ensure the people answering your survey match your target profile. This first-party model supports more reliable screening, stronger fieldwork efficiency, and high-quality data you can trust.
Norstat recruits and manages professional audiences directly through a closed, invite-only approach. Each recruit is validated against company and role information, helping ensure the people answering your survey match your target profile. This first-party model supports more reliable screening, stronger fieldwork efficiency, and high-quality data you can trust.
Access verified decision makers and niche professionals through our multi-mode recruitment approach, combining phone, email and digital channels. Every contact is sourced, validated, and quality-checked to ensure you reach real people in real roles, enabling faster fieldwork, higher response rates, and dependable quantitative results you can trust.
For qualitative research, our team personally identifies, screens and recruits the right participants for your study, from senior decision makers to hard-to-reach specialists. Each profile is carefully verified and matched to your criteria, so you speak with professionals who bring genuine experience and relevant perspectives to every conversation.
Norstat worked with Telenor to survey business leaders in Norway. The study captured views from companies representing an estimated 130,000 firms and revealed that one in five had already faced a cyber-attack, while almost nine in ten feared operational paralysis. The robust response validated Norstat’s ability to engage senior decision-makers and deliver high-quality data for strategic product development.
Link to articleNorstat partnered with the World Bank to execute Denmark’s 2025 Business Survey, interviewing managers and owners from more than 800 randomly selected companies nationwide. The 60-minute interviews were delivered via secure video conference. The project showcases Norstat’s capacity to engage senior business stakeholders at scale while upholding rigorous data-collection standards.
Link to articleNorstat helped gather feedback from 1,200 Norwegian small- and medium-sized enterprises for BDO’s 2023 SME Barometer, securing a nationally representative cross-section by geography and turnover. The project demonstrates Norstat’s ability to reach and engage diverse business owners at scale, supplying BDO with robust, decision-ready data on the outlook of Norway’s SME community.
Link to articleTalk to one of our experts and get started straight away.
We recruit strictly by invite-only and build on a structured verification and compliance process. Every professional is validated through identity, role and contact checks across phone, email and professional profiles, with GDPR compliant handling throughout, ensuring authentic respondents and reliable, high-quality data for every project.
Learn more about how we work with B2B audiences.
High-quality B2B data starts with access to real professionals. Norstat combines verified, proprietary panels, CATI expertise and targeted digital recruitment to connect you with engaged decision-makers and influencers, wherever they are active.
Digital channels make it easier to reach today’s business professionals. Norstat connects with verified managers, decision makers, and specialist roles through LinkedIn, B2B email, and panels, delivering reliable access to office-based and digitally-active audiences.
High-quality B2B sample starts with controlled recruitment, verified professionals, and fair incentives. Discover how invite-only recruitment and robust validation processes ensure respondent authenticity and data reliability from day one.
