We deliver high-quality B2B respondents for quantitative research across Europe and the Americas. Our invite-only recruitment model targets professionals by role, seniority, industry and company profile, supported by strict verification and quality controls.
The result is trustworthy data from real business professionals, with controlled participation to help protect quality and reduce survey fatigue.
Use your own survey tools while we deliver verified B2B experts. We recruit professionals based on role, seniority, industry and company size, supported by strict validation and quality controls. Ideal when you have in-house scripting and analysis capabilities and need reliable B2B data at scale.
Read MoreEnjoy support throughout the entire data collection process. Our team manages projects, survey scripting, fieldwork, and data delivery, ensuring consistency across markets and audiences. Professional support in every step of the way. Expect expertise, speed and flexibility specific to your goal.
Read moreWe have a suite of digital products and solutions, from Dashboards to AI-powered Norstat Studio, that help deliver faster analysis and reporting for B2B research. When you need real time, accurate, understanding of your B2B audience, we can always powered it by data of the highest quality.
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Verified professionals
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Tailored to your needs
We support quantitative and qualitative research among a broad range of professional audiences, from senior decision-makers and subject-matter experts to hands-on practitioners for actionable insights. Audience suitability varies by role, industry and geography, and feasibility is assessed upfront to support realistic planning and reliable data collection.
Senior professionals with responsibility for strategic direction, investment and business decisions and vendor selection. These audiences are commonly used for quantitative data collection related to market trends, strategic priorities and organisational decision-making, with feasibility assessed carefully due to seniority and availability.
Professionals involved in capital allocation, investment analysis and financial oversight. These target audiences are relevant for studies on market sentiment, risk assessment, ESG and sector performance, with targeting typically based on asset class, fund size and geographic scope.
Specialists with hands-on responsibility for system design, infrastructure and technical implementation. These audiences are suitable for quantitative measurement of technology adoption, performance criteria and solution evaluation, where role definition and industry context are clearly specified.
Professionals who influence the decision-making process through advisory roles, consulting or recognised expertise rather than formal hierarchy. These audiences are used when insight is needed from experienced practitioners with deeper understanding of cross-markets or cross-industries, and verification focuses on professional background and current relevance.
Professionals who actively use, design or influence digital products and services. These audiences are suitable for quantitative data collection related to usability, workflows, pain points and product interaction, and are often combined with remote or digital-first participation formats.
Professionals involved in policy development, regulation and public decision-making. These audiences are relevant for studies on public services, regulatory impact and institutional processes, with feasibility and compliance assessed carefully based on role and jurisdiction.
We recruit and validate our B2B audiences directly through controlled, invite-only processes. Every respondent is linked to real company and role information, helping ensure you reach confirmed decision-makers and specialists. Every expert needs to pass a screener questionnaire before participating in any market research project.
The result is higher data quality, better segmentation, lower fraud risk, and measurable insights you can confidently act on. All fieldwork is conducted in line with ISO standards and GDPR requirements.
Learn more about how we work with B2B audiences.
Verification and compliance are fundamental to how we collect B2B data. All respondents are recruited through controlled, invite-only processes and verified using multiple methods to ensure relevance, authenticity and data integrity.
We recruit B2B respondents exclusively through invite-only processes to protect sample integrity and ensure professional relevance. This is essential in B2B, where audience sizes are limited and role authenticity directly impacts data quality.
We combine multiple B2B respondent sources to reach professional audiences where they are most active. All sources are invite-only and apply verification methods tailored to the audience and channel, ensuring high-quality B2B data.
We help you define the right B2B audience and deliver high-quality data collection through verified, invite-only recruitment.
