Reliable Data: How Norstat’s Panels Ensure Accurate Insights

Focus on Quality and Engagement

What truly makes Norstat and our panels special is our unwavering commitment to quality. For over 25 years, we have been known for our reliable data. Quality is in our DNA, and the foundation of our online data collection is always strategically based on high-quality, proprietary panels. We make no compromises, even if that means keeping our panels smaller. Our focus is always on high-quality, proprietary panels. We handle everything ourselves, from recruitment and onboarding to data collection, engagement, and monitoring of panel members.

Additionally, we don’t just focus on online surveys. We offer our panel members other research methods, such as focus groups and product testing, making their participation more valuable and interesting. This helps keep our panel members engaged.

Representative and Reliable Data Starts with Strong Recruitment

Top-quality data starts at the core: recruiting our panel members. We use only reliable sources and various recruitment channels to ensure we reach all parts of the population. This means balancing broad national recruitment with targeted efforts in underrepresented groups. How we communicate during recruitment also plays a significant role. How we present the panel determines who we attract. That is why we conduct nearly all recruitment ourselves, with minimal involvement of external suppliers. This approach makes us agile and efficient, allowing us to ensure the quality of our panel members better. In addition, we pay close attention to the experience of our panel members. The better their experience, the more reliable their participation. That’s why we invest in a user-friendly platform, attractive rewards, and additional incentives to keep them active. This way, we ensure that we provide the best data for every study from start to finish.

Panel Quality at the Core

There are many differences in how online panels are recruited, controlled, and maintained. Different data providers choose different approaches with varying results. For us, it’s all about ensuring high-quality data, and we do this as follows:

• Our panels are unique to Norstat – we control quality from A to Z.
• Our panels are closed – participation is by invitation only.
• We use a two-step verification process to ensure only real people can join our panel.
• Plausibility and duplicate checks – we compare new members’ accounts with existing accounts to avoid duplication.
• We have automated systems to detect fraudsters, blocking participants who don’t meet our quality standards.
• We conduct quality checks through control questions.
• Language support ensures panel members understand the cultural context and communicate effectively with us.

Delivering high-quality representative data is the key to being a reliable data provider. Through advanced technology, competent staff, and high standards of integrity, honesty, and transparency, Norstat remains 100% focused on being a trustworthy business partner for all our stakeholders.

How Can We Help You?

If you’re looking for a market research partner that not only offers quality and innovative solutions but also a personal touch, Norstat is the right choice. We specialise in delivering high-quality data that helps you make better decisions. Let us know how we can assist you. We would love to be part of your success story.

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