Privacy and Cookie Policy – Norstat Americas

Norstat Americas is the trade name of OFFERWISE SERVIÇOS DE PESQUISA LTDA with registered address at Av Barão Homem de Melo, 4484 – Belo Horizonte – MG, Brazil (“Norstat Americas”, “we” or “us”), a company of the Norstat Group.

Norstat Americas is the controller (in Spanish-speaking countries, the “responsable”) of the personal data collected through this website. Norstat AS, headquartered in Norway, provides centralized governance and support on data protection for the Norstat Group.

1. Data Control Structure

The data collected on this website is controlled by Norstat Americas, the trade name of Offerwise Serviços de Pesquisa LTDA, with centralized support and governance from Norstat AS (headquartered in Norway/EU). E-mail: dpo@norstatgroup.com

2. Why Do We Share Data with Norstat?

As part of a global group, Norstat Americas uses Norstat’s technological infrastructure and security standards to:

• Centralized Storage: Ensure your data is hosted on secure, audited servers.
• Panel Management: Integrate market insights between Latin America and Europe.
• Information Security: Apply the ISO 9001 certifications and ISAE 3000 audit standards maintained by the Norstat Group.

3. International Data Transfers (LatAm ↔ Europe ↔ USA)

To provide our services, data flows between different jurisdictions:

• Data Flow: Data captured via HubSpot and our website may be accessed by Norstat Americas teams in Latin America and Norstat support teams in Europe.
• Safeguards: We use Standard Contractual Clauses (SCCs) and adequacy decisions recognized by the European Union and by Latin American data protection authorities to ensure that the level of protection remains consistent worldwide.

4. Data Collection and Third-Party Tools

We collect professional information (Name, Email, Company, Job Title) and browsing data through:

• HubSpot: Our central lead and customer management system (CRM).
• Google Analytics 4 & LinkedIn Ads: To understand the profile of companies interested in our services and optimize our marketing campaigns.

5. Your Rights

We guarantee all users, regardless of their location (Mexico, Brazil, Colombia, Argentina or Spain), the rights to:

• Confirmation and Access: Know whether your data is being processed by the group.
• Rectification and Erasure: Update or remove your data from our databases.
• Objection: Request that marketing communications from the Norstat Group stop.
• Portability: Receive your data in a structured, machine-readable format.

To exercise any of these rights, simply send an email to dpo@norstatgroup.com.

6. Security and Retention

We implement strict technical and organizational measures (including encryption and restricted access controls). We retain your data only for as long as necessary to fulfill business purposes or legal archiving obligations.

1. Types of Cookies We Use

This website uses cookies to operate securely and to analyze interest in our market research solutions.

• Operational Cookies: Essential for the functioning of the website and its forms.
• Performance Cookies (Google): Help the Norstat Group understand global and regional traffic.
• Marketing Cookies (LinkedIn/Google Ads): Identify corporate visitors in order to display relevant advertising about our data solutions.
• CRM Cookies (HubSpot): Connect your browsing activity to your contact profile, enabling personalized support from our sales team.

Managing Your Preferences: You can set your browser to refuse cookies or use our consent banner to choose which categories you wish to allow.