Local Data Matters: Interview with Hans van Avendonk, Managing Director of Norstat Netherlands

Inside Norstat Netherlands

“We collaborate with market research agencies, brand owners, media agencies, and consultancies to deliver high-quality data for both quantitative and qualitative research,” Hans van Avendonk explains. He highlights the Netherlands team’s strong service orientation, whether hosting studies at Norstat facilities or managing every detail to keep projects on track. This team of local market experts ensures that the data fully captures all the nuances of the market, enabling Norstat to adapt quickly to client needs.

Core values of Norstat

Hans says, “For me, the best thing about Norstat is the combination of our premium panel quality and our best-in-class service. Given the increasing importance of data-driven decision-making, it’s clear that high-quality data is crucial.” He adds, “Norstat’s dedication to providing this, combined with our focus on customer service, ensures we’re consistently adding value to our clients’ projects.”

The future…

Drawing on his background in data and AI consultancy, Hans reflects that “the demand for high-quality, trustworthy data is more critical than ever.” He expects the industry to evolve with greater automation and deeper AI integration, making data collection faster and more scalable, but also underscores the importance of reliable panels. As he puts it, “AI itself can play a key role in enhancing panel quality, for example, by improving fraud detection and ensuring data integrity.” Balancing technological advances with robust panel management, Norstat ensures clients receive trustworthy data that they can rely on.

A favourite project?

When asked which projects excite him most, Hans says, “I prefer those projects where we can see the impact of our work on the decision-making and results of our clients.”

Why Norstat

“Data quality is crucial in a data-driven world. With 4 million panellists across 19 countries, we continuously invest in expanding both the size and quality of our panel,” Hans says, going on to note, “Our team of highly service-oriented project managers ensures that every data collection project runs smoothly. Their expertise, proactive approach, and dedication to client success set Norstat apart.” Additionally, for clients who need rapid results, “we have solutions like Norstat Express, which delivers answers to your research questions in as little as two hours.”

By combining an extensive, high-quality and multi-market panel with dedicated, local project management and fast-turnaround options, Norstat delivers data to trust, for decisions that matter.

Learn more about Norstat Netherlands