Local Data Matters: Interview with Francesco Renga, Managing Director of Norstat Italy

European data collection, based in Milan

Norstat Italy was founded in 2016 and is headquartered in Milan. With a small and efficient team of eight people, it has become one of the leading providers of online data collection services for market research in Italy. Francesco’s focus is clear: “We deliver high-quality, representative data, which is crucial for making well-informed decisions in a rapidly changing world.”

A commitment to quality

What sets Norstat apart, according to Francesco, is its dedication to quality. “One of the best things about Norstat is its commitment to delivering high-quality, representative data for market research,” he shares. “This ensures that businesses can make well-informed decisions and is a key reason clients trust the brand.” From the reliability of the data to engaging surveys, Norstat delivers a consistently excellent client experience.

Looking ahead

Francesco sees major shifts ahead, led by changing consumer behaviour and rapid tech innovation. “AI is transforming data collection and insight, making processes faster and more accurate,” he explains, and adds, “Generative AI, in particular, is enabling real-time content and insights generation, allowing businesses to make quicker, smarter decisions.” He also points to the increasing adoption of real-time and agile market research as a sign of where the industry is headed. For Francesco, maintaining an unwavering focus on data quality and accuracy is what will keep companies competitive in this new era.

The impact of AI on data collection

AI is enhancing what researchers can do. Francesco says AI will streamline and accelerate data collection, enabling quicker, more precise analysis. “By automating repetitive tasks, AI reduces the time and cost associated with traditional market research methods. This allows researchers to focus on more strategic activities.” Quality is another benefit for Francesco: “AI can improve data quality by identifying and correcting errors, ensuring that the insights derived are accurate and reliable.” Norstat has recently launched Norstat Data Shield, an AI-powered data-checking tool that is raising quality levels even further.

Why clients should choose Norstat

Francesco believes there are plenty of reasons why clients choose and stay with Norstat. The company’s reputation is built on “high-quality, representative data, thanks to rigorous panellist recruitment and verification, with comprehensive services and strong panel management.”

With offices in Milan and 14 other European countries, Norstat combines European scale with local expertise. Francesco adds, “Choosing Norstat means partnering with a provider committed to delivering the best possible data for informed decision-making.”

Learn more about Norstat Italy