September 9, 2021

Norstat acquires BV – enters the Dutch market


Data-collection company Norstat has signed an agreement to acquire all shares in BV ( Jointly the two companies aim for a revenue of more than 525 million NOK in 2021.

The acquisition of was completed Friday July 9 and is a major ingredient in Norstat`s strategy for future European growth.

With headquarters in Amsterdam and production facilities and venues in Amersfoort is a well-established fast-growing data and service provider for the research industry in the Netherlands.

Jointly Norstat and will become a leading provider of high-quality quantitative and qualitative data collection services in Europe. 

After the acquisition Norstat will be present in 13 European markets with more than 180 full time employees and more than 1500 part time employees.

Both Norstat and has history of profitable growth over time. Together the two companies produce a yearly revenue of more than 50 million EURO, with strong profit margins. 

This acquisition adds a market presence and a platform for further growth in the Netherlands and expertise to the Norstat Group. It is very much in line with our overall strategy; to grow on our existing position as an innovative, high-quality provider of data collection services – and to create the leading European player within this industry, says CEO Eriksen.

Yvette Huitema, founder of, and Merel Macedo, Managing Partner, will continue to run the company which now becomes part of the Norstat Group. has a strong position in the Netherlands within the field of respondent panels and services for market and UX research. The company is known for the high quality of their panel and services.

Norstat is today the leading data-collector for market research services in Northern Europe. The company was established in Norway in 1997 and has since grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom, France and Italy. After the acquisition of Norstat will have two offices in the Netherlands – in Amsterdam and in Amersfoort.

Quote from Erling Eriksen, CEO Norstat

We have followed closely for a long time and been impressed by their quality standards, their client portfolio and the team`s commitment and ability to create growth. With the acquisition of we get a position in the Netherlands, and we are strengthening our position in Europe. The large panel of, their expertise in the field of qualitative market research combined with our extensive knowledge of data, sampling and online research makes this a very good match. We can now finally offer existing and new Norstat clients in-house data collection capabilities in the Netherlands and all clients of seamless services across Europe.

Quote from Merel Macedo, Managing Partner, and Yvette Huitema, founder of

The last couple of years we have worked hard to become a major platform in the Netherlands for data collection. We have grown rapidly in recent years and have conquered a leading position in the Dutch market. It is now time to accelerate that growth. By joining Norstat Groupwe will be able to offer our clients more advanced solutions like visualization/ dashboards and automated data deliveries while at the same time maintaining our current service and quality. We will also be able to offer our clients access to Norstats premium panels across Europe.

For more information, please contact

Erling J. B. Eriksen
CEO, Norstat
Mobile: +47 99 22 86 06
E-mailt: [email protected]

Yvette Huitema
Managing Director/Country Manager,
Mobile: + 31(0)6-57883310
E-mail: [email protected]

Merel Macedo
General Manager,
Mobile: +31(0)6-33988623
E-mail: [email protected]

ABOUT RESPONDENTEN.NL is an established, fast-growing data service provider for the research industry in the Netherlands. The company is a one-stop-shop for all types of market research, both online and offline. has its headquarters in Amsterdam and offers research venues in Amersfoort. offers specific help in organizing market research. From recruitment of respondents, arranging venues to programming questionnaires. The panel consists of more than 50,000 people. More information can be found at

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