September 4, 2023

Panelbase/Norstat UK panel grows substantially as the smooth integration continues


Panelbase/Norstat UK panel grows substantially as the smooth integration continues

An update from Paul Wealleans, MD of Panelbase and Norstat UK.

We have some exciting news to share! Following initial work combining the Panelbase and Norstat panels, we are now heading towards double the feasibility in the UK. Both panels are known for their exceptional quality, demonstrated by response rates regularly reaching over 40%, and reliable, detailed verbatim responses to open-ended questions.

Integration of Norstat services into Panelbase is also happening rapidly – Norstat have a great track record over six previous acquisitions in the last two years, and we are now fully able to quote and fulfill sample projects across all 19 European countries where we have proprietary panels.

Paul Wealleans, Managing Director of Norstat UK & Ireland, commented:

We are incredibly thankful for the continued support and business you have given us since the acquisition. While we continue to provide you with the excellent data collection and service you have come to expect from Panelbase, we are working to offer additional services as soon as they become available – increased feasibility for the UK, and proprietary panels with access to over 3 million quality panellists across Europe, being just the first step.

Jacob Lagerstedt, Regional Director of Norstat’s International, UK & Ireland Markets, added:

“Welcoming Panelbase into the Norstat family is a crucial part of our journey to become the leading data collection agency for market research in Europe, and the investment in Panelbase demonstrates our long-term commitment to the UK-market. In the coming weeks, we will be reaching out to learn more about your research needs, and how we might be able to tailor our improved service offering to match your requirements.”

Our plan is to offer the full suite of Norstat products and services through Panelbase by the end of this year. We are already seeing growing demand for pan-European sample and data delivery, so if you have a brief for research, please don’t hesitate to get in touch. We would be delighted to help.

About Norstat

Norstat is one of the leading data collectors for market research in Europe. Since the founding of the company in 1997, we have built a robust network of over 3 million panel members across 19 countries. We have the capabilities to gather precise and trustworthy data about any desired topic or target group. Our superior quality data provides a trustworthy foundation for well-informed analysis and decision-making.

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