Triton new owner of Norstat

Norstat, a pan-European leader in data collection services for market research today operates under new ownership as the transaction between Triton and former owners Foinco and Verdane closes. 

Norstat is currently operating across 18 European countries with more than 650,000 active panelists. The company’s offering covers the entire spectrum of data collection methods: online surveys, face-to-face and telephone interviews, mystery shopping and focus groups.

“We are confident that this new partnership will enable us to further solidify our strong market position in the Nordic region, as well as to accelerate our growth in Germany and other selected markets in continental Europe. This will enable us to continue investing and expanding our high proprietary panels” says Knut Aasrud, CEO of Norstat.

Triton is an international investment firm founded in 1997. Norstat is acquired through the Triton Smaller Mid Cap Fund. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe. Since inception, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors.

“We will support the management and employees of Norstat by investing in the continued growth and development of the company. We look forward to working together with the management team and the Board of Directors in building a stronger and more geographically diversified company”, says Peder Prahl, Director of the General Partner for the Triton funds.

About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors.

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the nger term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 42 companies currently in Triton’s portfolio have combined sales of around €16.7 billion and around 80,800 employees.

For further information see triton.com.

For more information, please contact

Erling Eriksen
CEO, Norstat
[email protected]