Norstat unites businesses under one global brand

Norstat, one of the leading providers of high-quality data collection in Europe and the Americas, today announces that Offerwise, National Sample and Sample Solutions are rebranding as Norstat, effective October 1^st, bringing them together as one company operating under one global brand. The rebrand represents an important step towards finalising the integration of the businesses into the wider Norstat organisation. Together, the three acquisitions rank among the most significant in Norstat’s history and mark a key milestone in the company’s global expansion strategy.

The transactions bring the number of acquisitions Norstat has completed in recent years to eleven, underlining the efficiency and proven track record of its M&A platform and reinforcing the company’s commitment to expanding its presence and service offering in the global data collection market.

Since the acquisitions were completed, teams across Commercial, Operations, People & Organisation have worked intensively through dedicated integration workstreams. The combined business has significantly strengthened Norstat’s global footprint and production capacity, with proprietary panels of 14 million respondents across 45 countries in Europe and the Americas.

Clients now have access to market-leading data collection services spanning sample-only, full-service and digital products and solutions, including MyNorstat, Norstat Express and Norstat Studio. Building on Sample Solutions’ strong digital recruitment capabilities, Norstat has also established the fast-growing Norstat Expert Network, connecting clients with hard-to-reach B2B decision-makers and niche audiences.

Erling J.B. Eriksen, Chief Executive Officer of Norstat, said:

“We are proud to bring Offerwise, National Sample and Sample Solutions together under the Norstat brand, marking an important milestone in our M&A journey. Together, these acquisitions rank among the largest in our history and represent some of the most significant integrations our team has undertaken. Bringing these businesses together under one brand marks the successful completion of integration and creates a strong foundation for the next phase of our growth. It is another important step in our global expansion strategy, strengthening our capabilities and reinforcing our position as a global leader in data collection.”

Graciella Garmann, Chief Commercial Officer of Norstat, said:

“The rebranding marks the formation of a unified team: one company, one brand and one consistent client experience worldwide. With Offerwise, National Sample and Sample Solutions now operating as Norstat, clients can more easily access our full range of sample-only, full-service and digital products and solutions, wherever they operate. We are now well placed to combine the strength of our local teams with the scale and capabilities of a global organisation, giving clients a consistent Norstat experience while continuing to deliver the high-quality data and service they value.”

Rob Dolafi, Head of Norstat Americas, said:

“Offerwise has built an outstanding reputation in the Americas for its strong local expertise and deep understanding of the markets it serves, helping clients turn data into actionable insight. With the integration now complete, our clients retain the local knowledge and trusted partnerships they value, backed by the full strength and global reach of Norstat. Operating as one team under one brand strengthens our ability to support clients’ market research and insight needs across the region and significantly advances our ambition to become the partner of choice in the Americas.”

Tomáš Říha, Managing Director of Norstat s.r.o., said:

“National Sample’s focus has always been on quality, transparency and service for our clients in Central and Eastern Europe, and I’m delighted that we’ll now continue this work under the Norstat brand as one company. We knew from the start that we were a great operational and cultural fit, which has made for a smooth and rapid integration. Our clients have access to proprietary panels across Europe and the Americas, along with innovative digital solutions, and as Norstat, we’re well positioned to deliver these new and expanded services.”

Carsten Broich, Managing Director of Norstat Expert Network, said:

“Sample Solutions partnered with Norstat for many years before the acquisition, and becoming one company under the Norstat brand is a natural next step. We recently launched Norstat Expert Network, a new network of verified business professionals and specialists designed to give organisations access to credible, real-world insights from senior B2B decision-makers. Norstat clients can now speak to niche audiences globally, supported by a strong local presence in 22 markets. As one united team, we’re ready to deliver the high-quality B2B data that the market is demanding.”

For more information, please contact:

Graciella Garmann, Chief Commercial Officer, Norstat

Mobile: +47 40 639 944

graciella.garmann@norstatgroup.com

Rob Dolafi, Head of Norstat Americas, Norstat

Mobile: +55 31 99751 7622

rob.dolafi@norstat.co

Tomáš Říha, Managing Director, Norstat s.r.o.

Mobile: +420 778 541 817

tomas.riha@norstat.cz

Carsten Broich, Managing Director, Norstat Expert Network

Mobile: +31 648 495 719

carsten.broich@norstatgroup.com

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe and the Americas. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.