Norstat strengthens its global reach with expansion into Spain

The expansion follows Norstat’s recent acquisition of Offerwise, which already serves a number of strategic clients in Spain and has a strong footprint across Latin America. Combined with Norstat’s existing European client base, this creates a compelling opportunity to further develop the Spanish market. The Spanish market research sector is the fifth largest in Europe; there is clear demand for reliable data, and the timing is right for Norstat to establish a stronger presence in Spain.

To drive this expansion, Norstat has appointed Jordi Quirós as Managing Director of Norstat Spain. Jordi also serves as Managing Director for Norstat in Latin America and brings more than 20 years of experience in the market research and insights industry. Being from Spain, he has a deep understanding of the local market and long-standing relationships with clients seeking high-quality data collection there, as well as Spanish companies operating internationally.

Under his leadership, Norstat is increasing investment in an already strong consumer panel, establishing a solid foundation for growth. In parallel, Norstat is actively seeking talented professionals in Spain to join its expanding local team.

With an expanded panel and local presence, Norstat will be well-positioned to deliver high-quality data efficiently and with exceptional service. Clients will also benefit from seamless access to Norstat’s advanced digital solutions, including Norstat Dashboards, Norstat Express, MyNorstat and Studio.

Erling J.B. Eriksen, CEO of Norstat, commented:

“Spain is a natural next step for Norstat. It gives us a direct presence across all major European markets and strengthens our ability to support clients locally. We are investing in panel capacity and building a local team, and with Jordi’s experience, we have the right person to lead this expansion. This will allow us to bring the high-quality data and service Norstat is known for to more clients in Spain.”

Jordi Quirós, Managing Director of Norstat Spain and Offerwise Latam, added:

“What makes Norstat’s entry into Spain a particularly exciting opportunity is that it allows us to build on established relationships and experience in the market. I have spent many years working with clients both in Spain and across Latin America, and by combining that knowledge with Norstat’s resources and data collection offering, we are well placed to become a partner of choice for clients in Spain who need quantitative and qualitative data they can rely on.”

For more information, please contact:

Jordi Quirós, Managing Director, Norstat Spain and Offerwise Latam
+34 679 912 444
jordi@offerwise.com

Erling J.B. Eriksen, Chief Executive Officer, Norstat
+47 992 28 606
erling.eriksen@norstatgroup.com

Graciella Garmann, Chief Commercial Officer, Norstat
+47 40 639 944
graciella.garmann@norstatgroup.com

About Norstat

Norstat is one of the leading data collection providers for market research and insight in Europe and Americas. We use well-grounded research methods to collect reliable data about any desired topic or target group. We offer sample-only services, full-service fieldwork and digital solutions, using the method that works best – scientifically proven, fair to respondents and sustainable for the industry.

Established in Norway in 1997, Norstat also operates across Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom, Ireland, France, Switzerland, the Netherlands, Austria, Italy, Brazil, the USA, Argentina, Colombia, Mexico, North Macedonia and Czechia.