Norstat concludes Panelbase integration with a comprehensive rebranding

Norstat, the leading provider of high-quality data collection in Europe, is delighted to announce the rebranding and final integration of Panelbase, one of the UK’s largest independent data collectors. The acquisition of Panelbase ranks as one of Norstat’s most significant to date and represents a key milestone in the company’s European expansion strategy. 

This, Norstat’s seventh acquisition in two years, demonstrates the efficiency and success of the M&A platform. It further reinforces the company’s commitment to expanding its market presence and enhancing service offerings in the European data collection market.

Since the acquisition was completed six months ago, there has been intensive work within the various integration workstreams and teams such as Panel Migration, People & Organisation and Commercial. Norstat has significantly strengthened its UK consumer panel, offering enhanced sample feasibility for both B2C and B2B, and now boasts a proprietary panel of 3 million respondents across 19 countries in Europe. UK clients now have access to market-leading data collection services, across sample-only, full service and digital products & solutions. The latter including Norstat Express and Norstat Dashboards.

A well-defined and rigorous integration process has resulted in a swift and effective integration, successfully combining different teams and technologies to generate synergies and efficiencies. It has created a robust foundation for further growth in the largest market for consumer research in Europe, fostering new opportunities and enriching the data collection experience for clients. This collaborative effort, involving valuable input from both employees and clients, culminates in the rebranding of Panelbase to Norstat on January 8th.

Quote from Mats Beck, Chief Strategy and M&A officer of Norstat:

“We are proud to announce the successful integration of Panelbase into Norstat, a landmark achievement that reflects the remarkable momentum of our M&A platform. This acquisition, the seventh in two years and one of the largest to date, stands out as one of the most effective undertaken by our team. We have long admired Panelbase and were confident that their high-quality approach would significantly bolster our presence in the UK whilst creating operational efficiencies and revenue opportunities across the group. The integration of Panelbase has been a pivotal step in our ongoing expansion journey, paving the way for further growth and enhancing our status as a European leader in the data collection industry.”

Quote from Graciella Garmann, Chief Commercial Officer of Norstat:

“The Norstat brand continues to build awareness and strong positioning across Europe. The rebranding of Panelbase marks the formation of a unified team — one company, one brand. This move strengthens our position as a leading data collector for market research in Europe and extends the reach of our offerings, including sample only, full service and digital products & solutions. We are now exceptionally well-placed to offer comprehensive, localised, and tailored solutions that align with the evolving needs of our clients.”

Quote from Paul Wealleans, Managing Director of Norstat UK and Ireland:

“This milestone significantly advances our mission to become the foremost data collection company in the UK and the Republic of Ireland. The expertise and strong market position of Panelbase has seamlessly aligned with Norstat’s ambitious growth objectives. Now, we are better equipped than ever to provide exceptional service and value to our clients, reinforcing our strategic commitment to these key markets.”

For more information, please contact:

Mats Beck, Chief Strategy and M&A Officer, Norstat

+47 907 87 974

[email protected]

Graciella Garmann, Chief Commercial Officer, Norstat

+47 406 39 944

[email protected]

Jacob Lagerstedt, Regional Director of Norstat’s International, UK & Ireland Markets

+46 704 181 698

[email protected]

Paul Wealleans, Managing Director, Norstat UK and Ireland

+44 7934 874 019

[email protected]