Norstat launches Norstat Expert Network to meet growing demand for verified B2B audiences

Norstat has supported clients with B2B audiences for many years, using a combination of methods, including consumer panel and telephone recruitment, to reach senior decision-makers and other groups for both qualitative and quantitative research. With the acquisition of Sample Solutions in June 2025, a specialist in digital recruitment, Norstat has strengthened these capabilities and is now bringing them together under an enhanced B2B offering.

Norstat Expert Network gives carefully selected business professionals a dedicated platform where they can confidentially share their opinions through online surveys, expert interviews, and focus groups, and be rewarded for their participation. Every participant is verified before joining and only invited to studies where their active role and expertise match the brief. The verification measures built into the recruitment process are extensive to ensure clients are speaking to people in the right roles. It delivers relevance and quality at every stage of data collection, at a time when clients have a growing need for data they can trust.

The network has been designed for organisations running high-impact research with niche audiences, where respondent quality, experience and insight are of the essence. Typical clients include private equity, investment and advisory firms, management consultancies, and end-clients across functional areas such as corporate strategy, HR, procurement, finance, IT and marketing. Common use cases range from commercial due diligence and market analysis to go-to-market strategy, proposition validation, and category development.

Norstat has an ambitious growth strategy for B2B data collection, and the launch of Norstat Expert Network is key to achieving the company’s aims. Now live in 22 countries, it brings scale, credibility, multi-channel verification and fair compensation to business research, supported by local teams and established operations and infrastructure.

Graciella Garmann, Chief Commercial Officer at Norstat, commented:

“We are seeing significant market demand for verified B2B audiences, and we have developed Norstat Expert Network in order to meet it. Clients need confidence that the people taking part in their research are real professionals with the right experience, and respondents need to feel that their point of view is valued. Norstat Expert Network is built around both needs; it’s a comprehensive platform to deliver high-quality B2B data for our clients and a better experience for business professionals.”

Carsten Broich, Managing Director of Norstat Expert Network, added:

“We have worked with professional audiences for many years, supporting clients in finance, healthcare, tech, public policy and more. Norstat Expert Network means we can support more clients with reliable access to verified B2B audiences for both quantitative and qualitative research, without compromising on the quality standards that are essential for data that they can trust.”

For more information, please contact:

Graciella Garmann, Chief Commercial Officer, Norstat

Mobile: +47 40 639 944

graciella.garmann@norstatgroup.com

Carsten Broich, Managing Director, Norstat Expert Network

Mobile: +31 648 495 719

carsten.broich@norstatgroup.com

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe and the Americas. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.