Norstat appoints Randall Beard to its Board of Directors

The appointment comes as Norstat continues to deliver strong growth and builds on its position for further expansion. The company’s strategy includes further scaling the business and expanding its global presence, alongside continued investment in technology, products and capabilities.

Norstat will continue to leverage technology to enhance the value of its proprietary consumer panels, further scale its digital solutions and accelerate innovation across the business.

Mr. Beard brings extensive experience from leading international companies in FMCG, financial services, and market research and insights, with functional expertise spanning technology and software, data and predictive analytics, and consumer products. He currently holds several high-profile board and advisory roles.

Johan Symmons, Board Member at Norstat, said:

“We are pleased to welcome Randall to the Norstat Board. His deep understanding of the global market research and insights industry, combined with extensive board and executive experience, will be highly valuable as we continue to execute on our strategy and expand internationally.”

Randall Beard, incoming Board Member at Norstat, said:

“The market research and insights industry is undergoing a generational shift, moving from producing insight summaries to powering real-time decision-making through AI, prediction and the simulation of business outcomes. That shift depends on one thing above all: trustworthy, validated human data.

“As the market fills with AI alternatives, genuine, permission-based human insight is becoming more valuable, not less. Norstat’s consumer panel is exactly that kind of asset. Combined with the company’s strong growth, significant opportunity for further global expansion and the long-term backing of Nalka and Kirk Kapital, this creates real potential to build on the current momentum and create significant additional value.

“I’m looking forward to contributing to Norstat’s continued growth and global expansion.”

For more information, please contact:

Johan Symmons, Board Member at Norstat and Investment Director at Nalka

Mobile: +46 733 89 41 81

johan.symmons@nalka.com

Randall Beard, incoming Board Member at Norstat

Mobile: + 1-929-367-8707

beardrandalls@gmail.com

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe and the Americas. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.