Norstat acquires Sample Solutions to strengthen premium B2B capabilities

Founded in 2010 and headquartered in Rotterdam, Sample Solutions provides a wide range of sampling solutions within online/offline and mixed-mode methods, specialising in delivering hard-to-reach target groups. The company serves over 300 research agencies, consultancies, government bodies, and academic institutions across Europe.

The acquisition of Sample Solutions will provide Norstat clients with seamless access to top-tier B2B respondents across Europe. Further, Sample Solutions will accelerate the rollout of its B2B digital recruitment platform, broadening its reach and incorporating additional channels and data sources. The B2B digital recruitment platform will be made available for all Norstat clients across the Norstat footprint.

The company’s B2B telephone sampling services, which support over 250 projects annually, will continue at full capacity.

Leveraging Norstat’s infrastructure, Sample Solutions will also extend its Lifepanel – a probability panel – into new markets. This expansion will enhance the delivery of high-quality data for policy and social research, as well as for scientific and academic studies, through localised data collection in key European markets.

Carsten Broich will continue as Managing Director of Sample Solutions, reporting directly to Norstat CEO Erling Eriksen.

Erling J.B. Eriksen, CEO of Norstat, commented: “We are pleased to welcome Sample Solutions to the Norstat family. Their strong B2B capabilities and extensive experience in both qualitative and quantitative data collection align with our strategic vision to provide the highest-quality data collection services across Europe. I am confident that, under Carsten’s leadership, we will successfully execute the integration and accelerate growth as planned.”

Carsten Broich, Managing Director of Sample Solutions, added: “Joining Norstat represents a significant milestone for Sample Solutions. We have partnered with Norstat for many years, jointly delivering critical B2B projects to clients. This strategic move enables us to scale our innovative B2B capabilities, expand our panel and sampling offerings, leverage Norstat’s robust operations and strong local market presence, and deliver even greater value to our clients across Europe. We are excited to shape the future of data collection together.”

With the acquisition of Sample Solutions, Norstat further solidifies its position as the trusted provider for both B2B and B2C data collection.

For more information, please contact:

Erling J.B. Eriksen, Chief Executive Officer, Norstat

+47 992 28 606

erling.eriksen@norstatgroup.com

Carsten Broich, Managing Director, Sample Solutions

+31 648 495 719

carsten@samplesolutions.eu

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

The company was established in Norway in 1997 and has grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.

About Sample Solutions

Sample Solutions BV is a leading provider of niche and probability-based sampling solutions, delivering high-quality respondent access for both consumer and B2B research worldwide. With a strong focus on methodological rigour, the company specialises in Random Digit Dialing (RDD), address-based sampling, and customised B2B recruitment. Their tailored approach ensures accurate representation and high engagement across even the most hard-to-reach audiences.