Norstat accelerates growth in Norstat Switzerland with the appointment of Raúl Fuertes as Business Development Director

With 15 years of market research experience, Raúl joins Norstat after more than three years at Bilendi, where he was a key contributor to establishing the company in Switzerland and driving new business. Previously, he spent over 11 years at Lp Marktforschung in business development and project management. At Norstat, he will focus on growing the company’s premium one-stop shop data collection offering to Swiss clients, including sample-only, full-service, and digital solutions such as Norstat Dashboards and Norstat Express.

The appointment of Raúl supports Norstat’s long-term strategy for Switzerland to provide organisations with a single partner for test user recruitment and high-quality data collection. Building on TestingTime’s sustained growth in the market, he will leverage that footprint to scale multi-method capabilities from the wider Norstat group, including online panels, CATI and qualitative recruitment, supported by continued investment in local panel capacity. Clients will also benefit from Norstat’s acquisition of Sample Solutions, which adds premium, verified B2B recruitment for access to decision-makers and niche audiences.

Dave Lieber, Managing Director of Norstat Switzerland and TestingTime, commented:

“Raúl is a fantastic addition to our business, and we’re delighted to have him. His local experience and client focus will help us strengthen our offering in Switzerland. TestingTime already has a well-established presence, and we will continue to build on that. We see substantial opportunities to expand our data collection methods in the region, and digital products like Norstat Dashboards and Norstat Express have real potential. With Raúl, we’re delivering an integrated, high-quality offering across the country. Welcome to the team!”

Raúl Fuertes, Business Development Director, Norstat Switzerland, added:

“I’m really pleased to be joining Norstat. The company has an outstanding reputation for high-quality data collection with actively recruited panels, and a real commitment to client service, which is exactly what organisations in Switzerland value. I look forward to working with colleagues here to continue to build on our strong foundation, deepen partnerships with academia, enterprises, and agencies, and make access to trustworthy quantitative and qualitative data even easier. Excited to get started.”

For more information, please contact:

Dave Lieber

Managing Director, Norstat Switzerland and TestingTime

dave.lieber@norstat.ch

Raúl Fuertes

Business Development Director, Norstat Switzerland

raul.fuertes@norstat.ch

About Norstat

Norstat is one of the leading data collectors for market research and insight in Europe. We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps our clients to make the right decisions and become better in what they do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.

The company was established in Norway in 1997 and has grown its geographical presence to include Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Germany, the United Kingdom and Ireland, France, Switzerland, the Netherlands, Austria and Italy.

About TestingTime

With a pool of over 1 million test users, TestingTime is the European leader in test user recruitment for UX projects. The company enables UX Researchers, Designers, and CX Teams to get fast and reliable feedback from real users, save time and financial resources, and ultimately, develop products and services that customers love. TestingTime’s self-service platform offers extensive screening capabilities, speciality pools with niche profiles and various security features to maintain the high test user quality.

TestingTime was founded in 2015 in Zurich, Switzerland and was acquired by Norstat in 2021.