Local Data Matters: Interview with Romain Barbet, Managing Director of Norstat France

Growing a local presence

“After four years with Norstat, what I enjoy the most is the freedom I am given to develop the French market,” Romain explains. His drive comes from watching Norstat gain recognition with local clients. Since launching in 2016, Norstat France has grown rapidly, working with clients including large and small research agencies, communications and media groups, consulting firms, academic institutions, public-sector organisations, and leading advertisers.

Work hard and play hard

Norstat is a highly demanding organisation, but as Romain puts it: “We have this work hard, play hard mentality that is particularly motivating.” He credits the group’s openness and the daily interaction with colleagues across Europe as powerful sources of inspiration.

Looking ahead in the market research industry

Like every sector, market research has seen its share of change and innovation over the years. Romain believes a key change has been a renewed focus on quality: “The market is evolving, and most players now understand that the quality of raw data at the source of all decisions made in market research is fundamental.”

Data quality is a defining topic in the market research and insights industry, and he believes Norstat is well-positioned: “Norstat is the reference for delivering extremely high-quality data, which is why we continue to grow at such a fast pace.”

Will AI benefit market research?

When it comes to AI, Romain sees nothing but opportunity. He predicts it will touch every aspect of market research, from data collection to analysis to verification, leading to even better service and results for clients. “AI will accelerate everything,” he says. “It’s an incredible catalyst that will bring productivity gains like we’ve never experienced before.”

A one-stop shop from start to finish

Romain and his team enjoy projects where they can fully immerse themselves in a client’s challenge, guiding each step from concept to completion: “I love managing projects from A to Z with our clients: understanding their needs, providing a solid methodology and a unique approach, thinking outside the box, and delivering actionable results. It’s very rewarding.”

That hands-on approach using local knowledge and expertise, combined with Norstat’s seamless quantitative and qualitative data collection services, is what makes the company a trusted partner for clients in France and across the rest of Europe.

Why choose Norstat?

“Quality comes first – it’s the foundation of every good decision. Then there’s our speed of execution, the quality of the advice we provide, and, of course, the fact that we’re friendly and fun to work with!” says Romain.

The team at Norstat shares expertise every step of the way, drawing on local market knowledge and best-in-class methodologies to help clients succeed.

Learn more about Norstat France