Local Data Matters: Interview with Marek Szymański, Managing Director of Norstat Poland

Delivering data for agencies and end clients

“In Poland, we’re a one-stop shop for quantitative and qualitative data collection,” Marek explains. “Our agency clients value us for two key things: the consistently high quality of our data and the excellent service we provide.” Norstat Poland is also seeing a growing number of end-clients looking for data collection services, where, as Marek puts it, “we act as a partner in delivering results that help them make the right business decisions.”

Core values of Norstat

“What I appreciate most at Norstat is the people,” says Marek. “It doesn’t matter which country or team they’re from; there’s a shared energy and openness that really stands out.” That personal connection, he believes, is at the heart of Norstat’s ability to deliver the highest-quality data.

Keep things simple where you can…

Looking towards the future, Marek suggests, “We should aim for simplicity. Sometimes, it’s the clear, straightforward insights that lead to meaningful business recommendations.” By focusing on actionable data, Norstat helps clients cut through complexity and inform decision-making.

Welcoming AI while staying human

“I think AI can help streamline processes, but paradoxically, AI makes it even clearer what the true essence of research is,” he observes. “The essence of research is the human who shares their opinion. Our USP is exactly that – we ask real people.” This blend of automation and human engagement ensures the authenticity and validity of the data Norstat delivers.

A favourite project?

Marek is drawn to tracking studies: “I find tracking studies the most interesting because they show change over time.” He adds, “I love projects that enable us to create real value for our clients and where we can see the impact of our work on their decision-making and results.”

Why choose Norstat

“All our clients point to the quality of data and excellent client service. That’s the best recommendation we could ask for,” Marek concludes. With experienced local market experts, Norstat delivers data to trust, for decisions that matter.

Learn more about Norstat Poland