Local Data Matters: Interview with Jānis Romanovs, Managing Director of Norstat International

Global reach but with local expertise

Norstat International positions itself as a one-stop shop for global data collection but with a strong local presence and expertise across European markets. Jānis reinforces this message: “Norstat International is committed to serving clients globally, covering both quant and qual. And working as your partner, we make sure you get the best service possible.”

A culture of flexibility and creativity

When asked about Norstat’s unique culture, Jānis expands: “Flexibility, creativity, thinking outside the box – we will find solutions for any data collection needs.” But it’s not just about the approach; determination is also a key quality: “A can-do attitude is part of Norstat International’s DNA.”

Anticipating increasing demand for tailored data solutions

Looking to the future, Jānis sees artificial intelligence playing an even greater role. “I am sure AI will keep dominating the stage, improving the use of data and providing much more insights, even further showing the importance of high-quality data.” He expects growing demand for customised data solutions, especially in qualitative research, as data accuracy becomes even more critical.

The role of AI

Jānis is realistic about the impact and role of AI, recognising both its positives and challenges: “AI will become more important and integrated into many systems, and companies that use this efficiently and are fully transparent with their clients will be able to maximise the benefits of it.” He believes the key lies in effectively combining AI with human expertise to deliver better service and results.

A favourite type of project?

With thousands of projects behind him, Jānis finds each one fascinating in its own way. But for him, it’s not only about the process or topic; it’s helping clients succeed: “For me, the main part is to help clients achieve their targets and collect the data they need for their decisions. Happy and satisfied clients is what I prefer.” His approach ensures that every project is focused, well-managed, and has high-quality deliverables.

Why choose Norstat?

For Jānis, the answer is obvious: “Our experts will find the best solutions and deliver the best data to make sure you are successful in your business and sector. “This belief perfectly aligns with Norstat’s Local Data Matters campaign, which emphasises that tailored, localised knowledge and support leads to better data quality. Jānis adds, “If our clients are successful, we are successful.”

Learn more about Norstat International